Retail Marketing & Visual Merchandising Manager

Hawes and Curtis; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

Hawes & Curtis seeks a Retail Marketing & Visual Merchandising Manager to elevate stores into a modern, premium retail environment. You will lead visual merchandising, store atmosphere and promotional communication to clearly convey products, newness, offers and how customers should shop.

Ideal candidates have senior VM experience within fashion retail, a strong commercial sense, and the ability to travel between stores and manage campaigns with multiple stakeholders while preserving the brand's

Qualifications

• Experience in fashion/retail, premium or multi-store brand
• Senior visual merchandiser experience
• Strong commercial understanding of merchandising impact on sales

Responsibilities

• Oversee visual merchandising: presentation, tables, walls, attire and focal points
• Enhance store atmosphere: windows, lighting, music, fixtures, seasonal changes
• Define POS hierarchy and formats for promo, product, price and brand comms
• Ensure clear promotional visibility: easy understanding of main commercial propositions
• Lead fit communication: shirt/suit/trouser fits and fabric benefits
• Create VM playbooks and store implementation packs; audit against standards

Skills

Visual Merchandising

Store Atmosphere

POS & Communication

Promotional Visibility

Fit & Product Education

Store Standards

Commercial Acumen

Job description

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Role

The Retail Marketing & Visual Merchandising Manager will transform out stores into a more modern, premium and commercially effective retail environment, ensuring customers immediately understand what we’re selling, what’s new, what the offers are, how products fit and where they should shop.

Key Responsibilities

• Visual Merchandising: Completely review product presentation, tables, wall bays, mannequins, outfitting, density, colour stories, category adjacencies and focal points. Stores should feel curated rather than simply stocked.
• Store Atmosphere: Improve the overall feeling when customers enter — windows, lighting, music, fixtures, styling, focal points, seasonal changes and the general premium feel. The objective is to make H&C feel more contemporary without losing its Jermyn Street heritage.
• POS & Customer Communication: Create a proper hierarchy for POS. At the moment, if everything is shouting, nothing stands out. Define standard sizes, positions and formats for promotional, product, price and brand communication.
• Promotional Visibility: A customer walking into the shop should immediately understand the main commercial proposition — for example 4 Shirts £149 or Buy 2 Suits Save £100 — without the store feeling like a discount outlet.
• Fit & Product Education: Introduce permanent, premium-looking fit communication. Shirt fit guides, suit fits, trouser fits, collar information, non-iron/fabric benefits and other USPs should help customers shop without always needing a salesperson.
• Store Standards & Execution: Create a proper H&C VM playbook and issue store implementation packs showing exactly how windows, mannequins, tables, walls and POS should look. Stores then submit photographs and are audited against the standard.
• Has strong experience in fashion, retail, lifestyle or a product-led consumer brand
• Proven experience as senior visual merchandiser in fashion retail, ideally with a premium or multi-store brand.
• A strong commercial understanding of how visual merchandising drives sales, footfall and conversion, using sales data to inform layout and product placement.
• An excellent eye for detail, colour, styling and brand presentation, with a good understanding of fashion trends.
• Has experience managing integrated 360° retail marketing calender
• Is comfortable working closely with Buying and Merchandising
• Is highly organised and able to manage multiple campaigns and stakeholders
• Has excellent creative judgement and understands how to turn product into compelling customer stories
• Is commercially driven and comfortable using trading and performance data to make decisions
• Flexibility to travel between stores and work occasional evenings or weekends for installations and window changes.

The Opportunity

If you have experience building and delivering an integrated retail marketing and visual merchandising strategy for a fashion or retail brand, we’d love to hear from you.