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Junior PPC Account Manager

Betfred

Manchester

On-site

GBP 25,000 - 35,000

Full time

2 days ago
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Job summary

A leading company in the betting industry seeks a Junior PPC Account Manager to manage PPC and Media campaigns. The role offers a friendly office environment and opportunities for career growth in digital marketing. Responsibilities include managing campaigns, creating ad copy, and analyzing data. Ideal candidates will have a passion for digital marketing and strong communication skills.

Benefits

Bonuses
Monthly pension contributions
Enhanced maternity & paternity pay
Recognition programs
Financial wellbeing support
Mental health support

Qualifications

  • Proficiency with Windows and Microsoft Office, especially Excel & PowerPoint.
  • Genuine interest in digital marketing and PPC.

Responsibilities

  • Manage PPC accounts across Google & Bing.
  • Run Paid Social Media campaigns on channels such as Facebook and Instagram.
  • Create engaging ad copy and perform keyword analysis.

Skills

Communication
Data Analysis
Organization
Digital Marketing

Education

Degree-level qualification
CIM diploma

Tools

Microsoft Office

Job description

Betfred Manchester, England, United Kingdom

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Betfred Manchester, England, United Kingdom

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Overview

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey, and we want you to be part of this innovative business. Established in Salford, Manchester, in 1967, we started with a simple vision: to provide the ultimate betting experience for our customers. Today, we have evolved and pride ourselves on delivering unparalleled entertainment experiences worldwide.

While a lot has changed over the years, we have stayed true to our roots. Our story started in retail, and while it remains central to our business, we have embraced the digital landscape. With over 1300 shops, we continue to play a vital role in local communities across the UK while expanding online.

As a Junior PPC Account Manager, your responsibilities will include managing PPC, Media, and Paid Social campaigns for Betfred. We seek individuals eager to build a career in Paid Ads Marketing and enhance their digital marketing skills. We offer an exciting, friendly office environment with great colleagues.

Responsibilities
  • Manage PPC accounts across Google & Bing
  • Set up and manage media and app campaigns across partner networks
  • Support in planning, implementing, and optimizing PPC & Media campaigns after training
  • Run Paid Social Media campaigns on channels such as Facebook, Instagram, Twitter, and Snapchat, especially around sporting events
  • Create engaging ad copy, target relevant audiences, and perform keyword analysis
  • Report on campaign effectiveness
  • Research and test new ideas to optimize campaigns
  • Stay updated on industry changes and their impact on the business

We are committed to promoting safer gambling practices to ensure a responsible and enjoyable experience for all customers. We prioritize player safety and well-being, providing resources and support as needed. Our focus on responsible gambling is integral to our operations, and we actively promote awareness and education to help customers make informed decisions. Together, we aim to create a safer gambling environment for everyone.

Skills & Experience

What you'll need to succeed:

  • Proficiency with Windows and Microsoft Office, especially Excel & PowerPoint
  • An interest in sports; a gambling background is preferable
  • Ability to analyze data and make recommendations
  • Excellent communication and presentation skills, both verbal and written
  • Strong organizational skills and ability to prioritize
  • Comfortable working independently and researching answers
  • Degree-level qualification or equivalent CIM diploma
  • Genuine interest in digital marketing and PPC
Benefits

Why join a winning team?

Betfred offers benefits and rewards, creating a fun and engaging environment:

  • Bonuses, incentives, retail discounts, and more
  • Monthly pension contributions
  • Enhanced maternity & paternity pay
  • Recognition programs and rewards
  • Financial wellbeing support, including savings schemes and financial coaching
  • Mental health support, including Employee Assistance Programme and virtual GP services

We support your development through training and internal progression opportunities.

What's next?

If you believe you're a great fit, click Apply to join the Betfred story. We will review your application and contact you.

At Betfred, we are committed to equality, diversity, and inclusion. We welcome applications from all backgrounds and are happy to accommodate any needs during the recruitment process.

Additional Details
  • Seniority level: Entry level
  • Employment type: Contract
  • Job function: Marketing
  • Industries: Marketing Services
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