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Junior CRM Manager

TFG Brands London

London

On-site

GBP 30,000 - 45,000

Full time

8 days ago

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Job summary

Join a leading retail group as a Junior CRM Manager and help shape customer retention strategies across multiple brands. The role offers an opportunity to innovate in a vibrant, inclusive environment while driving impactful marketing campaigns. With a competitive salary and benefits, you will thrive and grow professionally in this dynamic team.

Benefits

Staff Discount

Discounts across favorite brands

Virtual GP Service

Virtual Wellbeing and Counselling Service

Financial Wellbeing Support

Discounted Gym Memberships

Qualifications

Experience managing CRM campaigns for retail businesses.
Familiarity with customer segmentation and audience development.
Strong analytical skills with hands-on analytics experience.

Responsibilities

Create and implement customer retention strategies.
Collaborate with internal teams to drive retention initiatives.
Monitor KPIs and automate reporting for decision making.

Skills

CRM management

Customer retention

Data analysis

Stakeholder relationship management

Tools

Google Analytics

CDP/ESP/CRM platforms

Exponea

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Join to apply for the Junior CRM Manager role at TFG Brands London

These are exciting times at TFG London. We recently completed the acquisition of White Stuff to complement our established brands Phase Eight, Whistles Hobbs and Inside Story. We're not stopping there though; we have big plans for the next three years within our current brands and we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

What you will be doing

Duties and responsibilities as Junior CRM Manager will include:

Create and execute a plan for customer retention which improves loyalty, reduces churn and optimises LTV, in-line with business goals
Work collaboratively with cross-functional internal teams and external partners to deliver the retention strategy
Drive innovation within the team and build a culture of continuous improvement, including an always-on test and learn approach
Identify new opportunities for improving customer KPIs and driving growth by working with the insights team to analyse and understand customer behaviour
Manage processes and requirements of automated and personalised lifecycle programmes across cross sell, upsell, retention, loyalty, at-risk and win-back
Monitor and measure KPIs in line with business targets, ensuring the automation of weekly, monthly and periodical reporting supports effective data-led decision making

Who you are:

To be successful as Junior CRM Manager you will have the following skills and experience:

CRM specialist with experience managing and optimising CRM campaigns for retail businesses with a global footprint
Experience working with CDP/ESP/CRM platforms, experience using Exponea a bonus
Experience in customer segmentation and audience development, with a solid understanding of test development, measurement, and analysis
Experience of driving customer retention, £ per buyer and purchase frequency through delivering customer centric programmes
Hands on experience of analytics packages, preferably Google Analytics
Excellent ability to build and maintain both internal and external stakeholder relationship

What's in it for you:

In return we offer a competitive salary and benefits including:

Staff Discount
Discounts across your favourite brands
Virtual GP Service
Virtual Wellbeing and Counselling Service
Financial Wellbeing Support
Early Pay through Access Early Pay
Discounted Gym Memberships

TFG London is a fast-growing retail group. We Care, We Connect, We Collaborate and We Create. We have four brands in our portfolio; our iconic fashion brands Phase Eight, Whistles and Hobbs as well as our luxury Homewares brand Inside Story. We aren't stopping there though, we have plans to grow beyond this in multiple retail sectors. This can’t happen without the input of great people though and we are committed to creating a friendly and inclusive environment where you can-do your best work and grow and develop along with us.

TFG London Inclusion and Diversity statement of commitment: At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.

We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Retail, Retail Luxury Goods and Jewelry, and Retail Apparel and Fashion

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