CRM Executive

JR United Kingdom; Basingstoke; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading company in CRM services is seeking a CRM Executive to manage campaigns and automation for various clients. This fully remote role requires a solid understanding of CRM systems and the execution of effective marketing strategies. Candidates should have a minimum of 3 years of experience in a CRM role and be proficient in HTML and CSS. Key responsibilities include building campaigns, managing content calendars, and ensuring the quality of communications. The company promotes flexibility and a healthy work-life balance.

Benefits

30 days holiday + 3 extra days over Christmas

New business commission structure

Flexi-working options

Qualifications

• Minimum 3+ years in a CRM role.
• Experience working with data and segmentation.
• Knowledge of HTML & CSS.

Responsibilities

• Building and launching email, SMS, and push notification campaigns.
• Creating reports on performance and optimising campaigns.
• Proofing communications to ensure quality.

Skills

CRM Knowledge

HTML

CSS

Data Segmentation

A/B Testing

Dynamic Content Creation

Tools

Customer.io

Braze

Salesforce

HubSpot

Active Campaign

Job description

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*Please note that applications will be automatically rejected from candidates who live outside of the UK and/or from candidates who do not hold legal status to work unrestricted in the UK.

About WeDoCRM:

As a specialist in Customer Relationship Management (CRM), WeDoCRM supports companies of all sizes drive ROI from their customer database. Our agency is growing quickly as more and more companies partner with us to deliver powerful CRM services.

About the role:

As our CRM Executive, you’ll be responsible for day-to-day execution of campaigns and automations for our clients. This will include everything from campaign management, to building emails to creating data segments and automations. You will have the opportunity to support on the strategy, technical and execution side of things for a variety of exciting clients.

Campaign management is important for this role – it is key that you are familiar with CRM/ESP systems, HTML & CSS and are familiar with building and launching emails. You don't need to be a seasoned CRM marketer or an expert on the strategy side, but it's important that you’ve had exposure to CRM marketing and know the basics.

What to expect day-to-day:

• Building and launching email, sms, and push notification campaigns.
• Building out automated campaigns.
• Understanding the data structure and building data segmentation.
• Creating dynamic content and personalisation within emails, sms, push notifications.
• Proofing communications to ensure the highest standard, including checking all links, proofreading copy, and checking mobile/device rendering.
• Working with stakeholders to coordinate amends and get approvals.
• Managing content calendars and project management tools for our clients.
• Chasing clients to get information required to deliver work (copy, image assets, etc.)
• Creating reports on performance and making recommendations for optimisation of campaigns.
• Making strategy and email best practice recommendations.

Experience and skills required (critical):

• Minimum 3+ years in a CRM role.
• Knowledge of HTML & CSS
• Working knowledge of CRM and ESP systems, for example, Customer.io, Braze, Salesforce, HubSpot, Active Campaign and/or others.
• Experience working with data and segmentation.
• Experience with A/B testing of email campaigns
• Experience creating dynamic content and personalisation within emails
• Experience building out automations.

Great to have (but will not exclude you from fair consideration):

• Working knowledge and experience in Google Analytics and/or other reporting tools.
• Resizing images for email using Photoshop or similar
• Copywriting experience
• Previous agency experience

Someone who is happy to take ownership of their own work and can get on with things without too much hand holding. The care about the quality of work that we provide to our customers and ensure a high level of service both on the execution side of things as well communication with clients.

What our company stands for:

Fairness, understanding and the promotion of self-worth. Regardless, we already have a cornerstone which centres around equal opportunity and understanding. Equality is paramount to who we are and we will always ensure our employees have a safe environment to be themselves and flourish. We also pride ourselves on ensuring everyone maintains a healthy and happy work/life balance which is why flexi-working is offered to everyone.

Salary & extras

Fully remote working

30 days holiday +3 extra days between Christmas and New Years

New business commission structure

Place of work

This position is fully remote from anywhere in the UK and offers flexi-working options. Must be fluent in English, live within the UK and have the right to work unrestricted in the UK.

Must be willing to travel into London at least twice a year for face to face team meetings. There may be occasional travel onsite to visit clients, who are based throughout the UK.