Junior CRM Manager

The Foschini Group / TFG London; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Join TFG London as a Junior CRM Manager to drive customer retention and acquisition strategies across diverse brands. With a focus on optimizing loyalty and customer lifetime value, you will collaborate closely with internal teams and leverage analytical tools in a dynamic retail environment. This role offers the opportunity for professional growth within an inclusive company committed to fostering talent and celebrating diversity.

Benefits

Staff Discount

Discounts across your favourite brands

Virtual GP Service

Virtual Wellbeing and Counselling Service

Financial Wellbeing Support

Early Pay through Access Early Pay

Discounted Gym Memberships

Qualifications

• Experience managing and optimizing CRM campaigns for retail businesses.
• Hands-on experience with CDP/ESP/CRM platforms is preferred.
• Strong background in customer segmentation and analytics.

Responsibilities

• Create and execute customer retention plans aligned with business goals.
• Manage and optimize automated lifecycle programs for customer engagement.
• Monitor and measure KPIs to support data-driven decision making.

Skills

CRM campaign management

Customer retention strategies

Stakeholder relationship management

Analytical skills

Tools

Google Analytics

CDP/ESP/CRM platforms

Exponea

Job description

These are exciting times at TFG London. We recently completed the acquisition of White Stuff to complement our established brands Phase Eight, Whistles, Hobbs, and Inside Story. We have big plans for the next three years within our current brands, and we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

What you will be doing

Duties and responsibilities as Junior CRM Manager will include:

• Create and execute a plan for customer retention to improve loyalty, reduce churn, and optimise LTV, in-line with business goals.
• Work collaboratively with cross-functional internal teams and external partners to deliver the retention strategy.
• Drive innovation within the team and build a culture of continuous improvement, including an always-on test and learn approach.
• Identify new opportunities for improving customer KPIs and driving growth by working with the insights team to analyse and understand customer behaviour.
• Manage processes and requirements of automated and personalised lifecycle programmes across cross-sell, upsell, retention, loyalty, at-risk, and win-back.
• Monitor and measure KPIs in line with business targets, ensuring the automation of weekly, monthly, and periodical reporting supports effective data-led decision making.

Who you are:

To be successful as Junior CRM Manager, you will have the following skills and experience:

• CRM specialist with experience managing and optimising CRM campaigns for retail businesses with a global footprint.
• Experience working with CDP/ESP/CRM platforms; experience using Exponea is a bonus.
• Experience in customer segmentation and audience development, with a solid understanding of test development, measurement, and analysis.
• Experience of driving customer retention, £ per buyer, and purchase frequency through delivering customer-centric programmes.
• Hands-on experience with analytics packages, preferably Google Analytics.
• Excellent ability to build and maintain both internal and external stakeholder relationships.

What's in it for you:

In return, we offer a competitive salary and benefits including:

• Staff Discount
• Discounts across your favourite brands
• Virtual GP Service
• Virtual Wellbeing and Counselling Service
• Financial Wellbeing Support
• Early Pay through Access Early Pay
• Discounted Gym Memberships

TFG London is a fast-growing retail group. We Care, We Connect, We Collaborate, and We Create. We have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles, and Hobbs, as well as our luxury Homewares brand Inside Story. We are planning to grow beyond this in multiple retail sectors. This can’t happen without great people, and we are committed to creating a friendly and inclusive environment where you can do your best work and grow with us.

TFG London’s Inclusion and Diversity statement of commitment: We are dedicated to creating an inclusive culture that welcomes, develops, and celebrates diversity of backgrounds, experiences, cultural references, ideas, and opinions within our business.

We work together to ensure our environment encourages respect, celebration of differences, and allows people to bring their authentic selves to work, where their contributions are valued, abilities are enhanced, and perspectives appreciated.