Junior China Marketing Manager

TN United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a Junior China Marketing Manager, where creativity meets commerce! This role offers an exciting opportunity to lead social media strategies targeting the Chinese market. Collaborate with digital agencies and content creators to enhance brand visibility and drive eCommerce success. If you're a Mandarin speaker with a passion for jewelry and fashion, and thrive in a fast-paced environment, this is the perfect role for you. Be part of a team that values innovation, customer obsession, and exceptional service while helping to grow an iconic brand in the luxury sector.

Qualifications

• Experience in social media management within jewelry, fashion, or beauty industries.
• Proactive, trend-aware, and creative with strong analytical skills.

Responsibilities

• Lead China social marketing and develop content for platforms like RED, WeChat, and Weibo.
• Track and analyze social media metrics to evaluate campaign success.

Skills

Social Media Management

Mandarin Language

English Language

Analytical Skills

Graphic Design

Video Editing

Job description

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Job Title: Junior China Marketing Manager

Location: Remote/Hybrid working available

Reporting To: Head of Tmall Trading and Marketing

Who we are

At Monica Vinader, we’re on a mission to prove that buying better, wearing longer, and doing better don’t have to be mutually exclusive. From our commitment to making the most sustainable jewellery using precious materials to the timeless style and versatility of our pieces, we aim to make everyday fine jewellery accessible and affordable.

We are proud to be recognized in the industry with recent awards, including:

• Ethical/Sustainable Jewellery Business of the Year 2021 & 2023, Retail Jeweller
• Jewellery Brand of the Year 2023, Retail Jeweller
• Queen's Award for Enterprise: Sustainable Development 2022
• Responsible Luxury Business of the Year 2022 & 2023, Positive Luxury

We are digital first, omni-channel, customer obsessed, female led, and inclusive, focused on creating meaningful relationships with our community. We are looking for someone special to join us and help make luxury accessible every day.

Where we need your help

We have the makings of an iconic brand—timeless products, exceptional service, a passionate founder, and a loyal community. This role offers an exciting opportunity for a creative, commercial, and forward-thinking Mandarin-speaking marketing manager to join our fast-paced, energetic team. You will support marketing efforts for China, focusing on social media, working closely with our digital agencies and content creators to increase brand visibility and drive eCommerce success.

What you’ll do

• Lead China social marketing: work with agencies to develop social strategy and content for platforms like RED, WeChat, and Weibo.
• Track and analyze social media metrics to evaluate campaign success.
• Manage content calendar and ensure timely posting.
• Monitor trends and incorporate relevant topics into content.
• Create and manage local content projects based on seasonal and market needs.
• Manage social paid media budget and track performance.
• Use data insights to optimize content and advertising for eCommerce growth.
• Maintain brand consistency across social and eCommerce platforms.
• Liaise with global teams to align content strategy.
• Propose digital communication solutions and contribute to targeting and audience strategies.
• Collaborate with PR to drive influencer outreach and content creation.
• Work on new projects such as offline events and collection launches.

What you’ll bring

• Native Chinese speaker and fluent in English.
• Experience in social media management within jewelry, fashion, or beauty industries.
• Deep understanding of industry trends and audience preferences.
• Graphic design and video editing skills are a plus.
• Proactive, trend-aware, and creative.
• Strong analytical and communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Meticulous attention to detail and ability to manage multiple priorities.
• Interest in jewelry and fashion, with ambition to grow the brand in China.
• Comfort working in ambiguous environments and asking the right questions.

To be successful at Monica Vinader...

• You are a doer, team player, honest, and transparent.
• You are approachable, resilient, flexible, and entrepreneurial.
• You love working creatively and have a good sense of humor.
• You are eager to learn and grow.

Travel Requirements

Travel to our Norfolk/London office may be required.

Our Aims and Values

Our mission is to be the leading accessible luxury brand, delivering outstanding quality, design, and customer service. We are:

• Customer Obsessed
• Caring
• Fast Paced
• Exceptional
• Commercial