Ecommerce Specialist

Brook Street; York; On-site; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Employee assistance programme

Health and wellbeing support

Cycle to Work scheme

Free on-site parking

Regular social events and team Celebr@

Ongoing training and professional dev

Job summary

Brook Street is seeking a Shopify & Ecommerce Website Specialist to own and grow an online retail platform. You will drive digital strategy, enhance website performance and deliver measurable growth through targeted marketing initiatives.

You’ll analyse performance data, optimise traffic and conversions, and support product launches with a data-driven approach. This full-time, office-based role offers solid development opportunities and a supportive team.

Qualifications

• Experience managing Shopify websites.
• Strong SEO knowledge with proven traffic growth.
• Experience managing Google Ads, Shopping and PPC campaigns.
• Experience running Meta advertising campaigns.
• Strong analytical skills using Google Analytics.
• Excellent organisational and time-management skills.
• Proactive and commercially focused approach.
• Passion for ecommerce and digital marketing.

Responsibilities

• Manage and optimise the Shopify website to improve customer journey and conversion rates.
• Develop and implement SEO strategies (technical, on-page, off-page).
• Manage Google Shopping campaigns to maximise visibility and sales.
• Create, manage and optimise PPC campaigns for ROI.
• Oversee Google Ads and Meta advertising campaigns.
• Monitor performance with Google Analytics and reporting tools.
• Analyse customer behaviour to identify growth opportunities.
• Support product launches and seasonal campaigns.
• Stay updated with ecommerce trends and best practices.

Skills

Shopify

SEO

Google Ads

PPC

Google Analytics

Digital marketing

Ecommerce growth

Tools

Canva

Adobe Creative Suite

Job description

Hours: Full-time, 37.5 hours per week

Take Ownership of a Growing Ecommerce Platform

Are you a Shopify expert with a passion for ecommerce, digital marketing and online growth?

An exciting opportunity has arisen for a commercially minded Shopify & Ecommerce Website Specialist to take ownership of a growing online retail platform. This role offers the opportunity to influence digital strategy, improve website performance and deliver measurable business growth through innovative marketing and ecommerce initiatives.

This is an ideal opportunity for someone who enjoys analysing performance data, driving website traffic, improving conversion rates and creating exceptional online customer experiences.

The Role

As the Shopify & Ecommerce Website Specialist, you will play a key role in the continued development and growth of the business's digital presence.

Responsibilities will include:

• Managing and optimising the Shopify website to enhance the customer journey and improve conversion rates.
• Developing and implementing SEO strategies, including technical, on-page and off-page optimisation.
• Managing Google Shopping campaigns to maximise product visibility and online sales.
• Creating, managing and optimising PPC campaigns to deliver strong return on investment.
• Overseeing Google Ads and Meta (Facebook and Instagram) advertising campaigns.
• Monitoring website and campaign performance using Google Analytics and other reporting tools.
• Analysing customer behaviour, website performance and marketing activity to identify opportunities for growth.
• Supporting product launches, seasonal campaigns and promotional activity.
• Keeping up to date with ecommerce trends, search engine updates and digital marketing best practice.

About You

To be successful in this role, you will have:

• Previous experience managing and optimising Shopify websites.
• Strong SEO knowledge with proven experience growing organic traffic.
• Experience managing Google Ads, Google Shopping and PPC campaigns.
• Experience running Meta advertising campaigns.
• Strong analytical skills and confidence using Google Analytics.
• Excellent organisational and time-management skills.
• A proactive and commercially focused approach.
• A passion for ecommerce, digital marketing and continuous improvement.

While not essential, experience in any of the following would be advantageous:

• Canva, Adobe Creative Suite or other digital design platforms.
• AI marketing tools and marketing automation platforms.

Salary & Benefits

• £28,000 to £35,000 per annum, depending on experience.
• Private medical insurance.
• Life assurance.
• Employee assistance programme.
• Health and wellbeing support.
• Cycle to Work scheme.
• Long service recognition.
• Enhanced family-friendly policies.
• Free on-site parking.
• Regular social events and team celebrations.
• Ongoing training and professional development opportunities.

Working Arrangements

This is a full-time, office-based position. Due to the location, applicants will need access to their own transport and a full UK driving licence.

Equality & Diversity

Our client is committed to creating an inclusive workplace where everyone is treated with dignity and respect. Applications are welcome from all suitably qualified candidates regardless of background, experience or personal circumstances.