Ecommerce Specialist

Brook Street; York and North Yorkshire; On-site; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Employee assistance programme

Health and wellbeing support

Employee discount scheme

Cycle to Work scheme

Paid volunteering day

Long service recognition

Enhanced family-friendly policies

Free on-site parking

Regular social events

Ongoing training and professional dev.

Job summary

Brook Street is seeking a Shopify & Ecommerce Website Specialist to own and optimise our growing online store. This full-time, office-based role in North Yorkshire focuses on improving conversions, driving organic and paid traffic, and delivering measurable ecommerce growth.

You will manage Shopify, develop SEO strategies, run Google Shopping, PPC, and Meta campaigns, analyse data with Google Analytics, and support product launches with a commercially minded approach.

Qualifications

• Previous experience managing and optimising Shopify websites.
• Strong SEO knowledge with proven experience growing organic traffic.
• Experience managing Google Ads, Google Shopping and PPC campaigns.
• Experience running Meta advertising campaigns.
• Strong analytical skills and confidence using Google Analytics.
• Excellent organisational and time-management skills.
• A proactive and commercially focused approach.
• A passion for ecommerce, digital marketing and continuous improvement.

Responsibilities

• Managing and optimising the Shopify website to enhance the customer journey and improve conversion rates.
• Developing and implementing SEO strategies, including technical, on-page and off-page optimisation.
• Managing Google Shopping campaigns to maximise product visibility and online sales.
• Creating, managing and optimising PPC campaigns to deliver strong return on investment.
• Overseeing Google Ads and Meta advertising campaigns.
• Monitoring website and campaign performance using Google Analytics and other reporting tools.
• Analysing customer behaviour, website performance and marketing activity to identify opportunities for growth.
• Supporting product launches, seasonal campaigns and promotional activity.
• Keeping up to date with ecommerce trends and digital marketing best practice.

Skills

Shopify

SEO

Google Ads

Google Shopping

Meta Ads

Google Analytics

Time management

Ecommerce

Tools

Google Analytics

Job description

Shopify & Ecommerce Website Specialist

Salary: £28,000 - £35,000 per annum
Location: North Yorkshire (Office-based)
Hours: Full-time, 37.5 hours per week

Take Ownership of a Growing Ecommerce Platform

Are you a Shopify expert with a passion for ecommerce, digital marketing and online growth?
An exciting opportunity has arisen for a commercially minded Shopify & Ecommerce Website Specialist to take ownership of a growing online retail platform. This role offers the opportunity to influence digital strategy, improve website performance and deliver measurable business growth through innovative marketing and ecommerce initiatives.
This is an ideal opportunity for someone who enjoys analysing performance data, driving website traffic, improving conversion rates and creating exceptional online customer experiences.

The Role

As the Shopify & Ecommerce Website Specialist, you will play a key role in the continued development and growth of the business's digital presence.
Responsibilities will include:

• Managing and optimising the Shopify website to enhance the customer journey and improve conversion rates.


• Developing and implementing SEO strategies, including technical, on-page and off-page optimisation.


• Managing Google Shopping campaigns to maximise product visibility and online sales.


• Creating, managing and optimising PPC campaigns to deliver strong return on investment.


• Overseeing Google Ads and Meta (Facebook and Instagram) advertising campaigns.


• Monitoring website and campaign performance using Google Analytics and other reporting tools.


• Analysing customer behaviour, website performance and marketing activity to identify opportunities for growth.


• Supporting product launches, seasonal campaigns and promotional activity.


• Keeping up to date with ecommerce trends, search engine updates and digital marketing best practice.

About You

To be successful in this role, you will have:

• Previous experience managing and optimising Shopify websites.


• Strong SEO knowledge with proven experience growing organic traffic.


• Experience managing Google Ads, Google Shopping and PPC campaigns.


• Experience running Meta advertising campaigns.


• Strong analytical skills and confidence using Google Analytics.


• Excellent organisational and time-management skills.


• A proactive and commercially focused approach.


• A passion for ecommerce, digital marketing and continuous improvement.

Desirable Skills

While not essential, experience in any of the following would be advantageous:

• Canva, Adobe Creative Suite or other digital design platforms.


• Conversion Rate Optimisation (CRO).


• AI marketing tools and marketing automation platforms.

Salary & Benefits

• £28,000 to £35,000 per annum, depending on experience.


• Private medical insurance.


• Life assurance.


• Employee assistance programme.


• Health and wellbeing support.


• Employee discount scheme.


• Cycle to Work scheme.


• Paid volunteering day.


• Long service recognition.


• Enhanced family-friendly policies.


• Free on-site parking.


• Regular social events and team celebrations.


• Ongoing training and professional development opportunities.

Working Arrangements

This is a full-time, office-based position. Due to the location, applicants will need access to their own transport and a full UK driving licence.

Equality & Diversity

Our client is committed to creating an inclusive workplace where everyone is treated with dignity and respect. Applications are welcome from all suitably qualified candidates regardless of background, experience or personal circumstances.