Ecommerce/Shopify Executive

Confidential; York and North Yorkshire; On-site; GBP 28,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Private medical insurance

Life assurance

Long-term income protection

Employee assistance programme

Volunteer day

Cycle to work

Free parking on site

Employee discounts

Team events

Job summary

Confidential in North York is seeking an Ecommerce Specialist to own the Shopify website, improve functionality and the customer journey, and drive online sales.

You will develop SEO, manage Google Ads and Shopping campaigns, run paid social, and analyse data with Google Analytics to optimise traffic, conversions and ROI.

Qualifications

• Proven experience managing and optimising a Shopify website.
• Strong SEO knowledge with a track record of growing organic traffic.
• Experience running Google Ads, Google Shopping and PPC campaigns.
• Experience managing paid social campaigns, including Meta ads.
• Confidence using Google Analytics and interpreting data to support decisions.
• Excellent organisational skills with the ability to manage multiple priorities effectively.
• Commercially minded, proactive and focused on continuous improvement.
• Knowledge of conversion rate optimisation would be advantageous.
• Experience creating digital assets using Canva, Adobe Creative Suite or similar would be beneficial.

Responsibilities

• Take ownership of the Shopify website, improving functionality, content and the customer journey.
• Develop and deliver SEO activity across technical, on-page and off-page optimisation.
• Manage and optimise Google Shopping campaigns to increase visibility and sales.
• Run PPC campaigns across Google Ads and paid social channels, focusing on strong return on investment.
• Monitor website and campaign performance using Google Analytics and other reporting tools.
• Analyse customer behaviour and performance data to identify opportunities for growth and conversion improvements.
• Support product launches and promotional activity alongside internal teams.
• Test new ideas, review results and make recommendations to improve digital performance.
• Keep up to date with ecommerce trends, platform updates and digital marketing best practice.

Skills

SEO expertise

Data analysis

Campaign management

Conversion rate optimisation

Organisational skills

Continuous improvement

Tools

Shopify

Google Ads

Google Analytics

Meta Ads

Canva

Adobe Creative Suite

Job description

Shopify and Ecommerce Specialist

• Job Type: Full-time
• Location: North York - Office Based
• Salary:£28,000 - £35,000 per year
• Working Pattern: Office-based, 37.5 hours per week, Monday to Friday

We are recruiting for an Ecommerce Specialist to take ownership of our clients growing Shopify website and help drive online sales performance. This is an excellent opportunity for an Ecommerce Specialist with strong SEO, PPC and website optimisation experience who enjoys using data to improve traffic, conversion and ROI. The successful Ecommerce Specialist will play a key role in shaping the online customer journey and supporting wider digital growth.

Day-to-day of the role

• Take ownership of the Shopify website, improving functionality, content and the customer journey
• Develop and deliver SEO activity across technical, on-page and off-page optimisation
• Manage and optimise Google Shopping campaigns to increase visibility and sales
• Run PPC campaigns across Google Ads and paid social channels, focusing on strong return on investment
• Monitor website and campaign performance using Google Analytics and other reporting tools
• Analyse customer behaviour and performance data to identify opportunities for growth and conversion improvements
• Support product launches and promotional activity alongside internal teams
• Test new ideas, review results and make recommendations to improve digital performance
• Keep up to date with ecommerce trends, platform updates and digital marketing best practice

Required Skills & Qualifications

• Proven experience managing and optimising a Shopify website
• Strong SEO knowledge with a track record of growing organic traffic
• Experience running Google Ads, Google Shopping and PPC campaigns
• Experience managing paid social campaigns, including Meta ads
• Confidence using Google Analytics and interpreting data to support decisions
• Excellent organisational skills with the ability to manage multiple priorities effectively
• Commercially minded, proactive and focused on continuous improvement
• Knowledge of conversion rate optimisation would be advantageous
• Experience creating digital assets using Canva, Adobe Creative Suite or similar would be beneficial
• A valid driving licence and access to a car is essential due to the office location

Benefits

• 25 days holiday plus bank holidays
• Additional holiday entitlement linked to length of service
• Private medical insurance
• Life assurance and long-term income protection
• Employee assistance programme and wellbeing support
• Paid volunteering day
• Cycle to work scheme
• Free parking on site
• Employee discounts and retail perks
• Team socials, recognition incentives and regular company events