IT Marketing Manager

Confidential; Fleet; Hybrid; GBP 39,000 - 41,000; Full time

Benefits offered by this job

24 days annual leave

Birthday day off

Healthcare cash plan

On-site parking

Job summary

Confidential, Fleet, is seeking an IT Marketing Manager to lead B2B marketing and partner-driven campaigns in a hybrid role. You will plan and deliver activities that raise awareness, generate demand, and support commercial growth, collaborating with sales and technology partners to deliver measurable outcomes.

You will analyse campaign performance, optimise budgets, and provide clear reporting to internal teams and partners.

Qualifications

• Experience in B2B marketing, ideally within IT, technology, channel or partner-led environments.
• Experience supporting marketing plans and campaigns that contribute to measurable business outcomes.
• An understanding of demand generation, partner marketing and go-to-market activity.
• Confident communication and relationship-building skills, with the ability to work across teams.
• Organised and commercially aware, with strong project coordination and attention to detail.
• Comfortable reviewing campaign data, budgets and performance reports.

Responsibilities

• Support the development and delivery of quarterly and annual marketing plans aligned with business objectives.
• Research market opportunities and help identify activities that can support growth.
• Translate business priorities and market insight into clear campaign plans and actions.
• Coordinate multi-channel campaigns across digital channels, content, events, social media and partner activity.
• Work with sales colleagues to ensure campaigns support commercial priorities and customer needs.
• Review campaign data and market feedback to improve engagement and performance.
• Track agreed measures, including campaign effectiveness, engagement and contribution to sales opportunities.
• Work with technology partners to plan joint marketing activity and co-branded campaigns.
• Help partners access relevant campaign resources, guidance and marketing support.
• Prepare updates on activity, results and recommendations, and support planning meetings and reviews.
• Help manage marketing budgets and partner-funded activity to achieve value for money.
• Support budget tracking, campaign reporting and the administration of marketing funding.
• Monitor the impact of marketing activity on engagement, pipeline and business performance.
• Identify opportunities to improve campaign effectiveness and return on investment.

Skills

B2B marketing

Channel marketing

Demand generation

Campaign planning

Relationship management

Job description

IT Marketing Manager

Salary: £41,000 OTE (£39,000 basic plus £2,000 bonus)
Location: Fleet, hybrid working

This is a fantastic opportunity to join a growing technology business working with innovative IT solutions. You will join commercial teams and channel partners to help bring specialist products to market and support business growth. You'll be part of a supportive team with opportunities to develop your skills and progress your career.

You will help plan and deliver marketing activity that raises awareness, engages partners and customers, generates demand and contributes to commercial growth. Working closely with internal sales teams and external technology partners, you'll turn business priorities into practical campaigns, monitor results and identify ways to improve performance.

Key responsibilities

• - Support the development and delivery of quarterly and annual marketing plans aligned with business objectives.
• - Research market opportunities and help identify activities that can support growth.
• - Translate business priorities and market insight into clear campaign plans and actions.
• - Coordinate multi-channel campaigns across digital channels, content, events, social media and partner activity.
• - Work with sales colleagues to ensure campaigns support commercial priorities and customer needs.
• - Review campaign data and market feedback to improve engagement and performance.
• - Track agreed measures, including campaign effectiveness, engagement and contribution to sales opportunities.
• - Work with technology partners to plan joint marketing activity and co-branded campaigns.
• - Help partners access relevant campaign resources, guidance and marketing support.
• - Prepare updates on activity, results and recommendations, and support planning meetings and reviews.
• - Help manage marketing budgets and partner-funded activity to achieve value for money.
• - Support budget tracking, campaign reporting and the administration of marketing funding.
• - Monitor the impact of marketing activity on engagement, pipeline and business performance.
• - Identify opportunities to improve campaign effectiveness and return on investment.

About you

• - Experience in B2 B marketing, ideally within IT, technology, channel or partner-led environments.
• - Experience supporting marketing plans and campaigns that contribute to measurable business outcomes.
• - An understanding of demand generation, partner marketing and go-to-market activity.
• - Confident communication and relationship-building skills, with the ability to work across teams.
• - Organised and commercially aware, with strong project coordination and attention to detail.
• - Comfortable reviewing campaign data, budgets and performance reports.

What success looks like

• - Effective delivery of marketing campaigns aligned with business priorities.
• - Stronger engagement from partners and target audiences.
• - A measurable contribution to lead generation and commercial growth.
• - Clear reporting and useful recommendations to improve future activity.
• - Positive working relationships with internal teams and external partners.

Benefits

• - 24 days' annual leave, increasing with length of service.
• - An extra day off for your birthday.
• - Healthcare cash plan and discounts
• - On-site parking and access to workplace facilities.