IP & Brand Campaigns Lead

NetEase Games; Guildford; On-site; GBP 55,000 - 85,000; Full time

Job summary

NetEase Games in the United Kingdom seeks a partnerships-focused marketer to develop IP collaboration strategies, plan campaigns, and drive brand integrations across mobile and PC games.

You will conduct market research, identify overseas partners, review performance data, and translate trending topics into creative promotional ideas. Fluent English and Chinese are required to coordinate with teams in China.

Qualifications

• Bachelor’s degree or above.
• Familiarity with overseas social media trends and memes; ability to translate topics into ideas.
• Ability to review campaign performance by combining marketing activities, product conversion and user research data.

Responsibilities

• Develop and implement IP collaboration strategies and plans according to milestones.
• Drive cross-industry brand partnerships and integrations inside and outside the game.
• Conduct market research to identify suitable partners for online and offline promotions.
• Plan communication strategies for brand and IP collaborations and measure campaign effectiveness.

Skills

IP collaborations

Brand partnerships

Market research

Cross-cultural communication

English fluency

Creative ideation

Education

Bachelor’s degree or above

Job description

NetEase Games in the United Kingdom seeks a partnerships-focused marketer to develop IP collaboration strategies, plan campaigns, and drive brand integrations across mobile and PC games.

You will conduct market research, identify overseas partners, review performance data, and translate trending topics into creative promotional ideas. Fluent English and Chinese are required to coordinate with teams in China.