Brand & IP Marketing Lead

Kalypso Media Group; Leicester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Kasedo Games Ltd. is seeking a Brand Marketing Manager to shape the identity of its IPs and drive end-to-end marketing across community, social, PR, influencer, and paid media channels.

You will collaborate with developers and internal teams to ensure a cohesive, compelling narrative for each title. Reporting to the Publishing Director, you will lead audience definition, messaging, and go-to-market plans, balancing creative vision with data-driven decision making across multiple titles and

Qualifications

• 3+ years in brand management, product marketing, or IP development within games/entertainment.
• Strong understanding of community-driven marketing and player behaviour.
• Experience leading integrated campaigns across multiple channels.
• Excellent communication, briefing, and cross-functional leadership skills.
• Ability to manage multiple stakeholders, agencies, and partners.
• Strategic thinker with creative judgement and attention to detail.
• Comfortable working across multiple titles and audiences/genres.
• Video game market understanding is essential.

Responsibilities

• Brand & IP Development: Build and position new IPs, define audience, brand identity, tone, and long-term direction.
• Integrated Marketing: Lead fully integrated go-to-market campaigns across community, social, PR, influencer, paid media, and creative.
• Community-Driven Marketing: Leverage community insights to shape messaging, positioning, and campaigns.
• Developer Collaboration: Guide messaging and lifecycle planning with developers and partners.
• External & Internal Partnerships: Coordinate with agencies and internal teams to deliver multi-channel campaigns and ensure brand standards.
• Campaign Planning & Reporting: Create plans, timelines, and KPI frameworks; monitor performance and iterate.
• Cross-Functional Leadership: Align internal teams with developers and partners for cohesive execution.
• Pitches & Market Input: Track pitches, trends, competitors; provide brand-focused evaluation and feedback.

Skills

Brand management

Community marketing

Multi-channel campaigns

Cross-functional leadership

Stakeholder management

Strategic thinking

Audience adaptation

Games market knowledge

Job description

Kasedo Games Ltd. is seeking a Brand Marketing Manager to shape the identity of its IPs and drive end-to-end marketing across community, social, PR, influencer, and paid media channels.

You will collaborate with developers and internal teams to ensure a cohesive, compelling narrative for each title. Reporting to the Publishing Director, you will lead audience definition, messaging, and go-to-market plans, balancing creative vision with data-driven decision making across multiple titles and