Content Marketing Lead, Gaming Ecosystem

NetEase Games; Guildford; On-site; GBP 60,000 - 90,000; Full time

Job summary

NetEase Games in Guildford, UK is seeking a senior specialist to build and manage the product content ecosystem for our live gaming platforms. You will plan marketing campaigns tied to product features, user insights, and trending topics, and actively oversee the player UGC ecosystem across channels.

You will collaborate with China-based game development teams, develop omni-channel strategies, monitor content metrics, and establish relationships with creators to drive growth and engagement.

Qualifications

• Bachelor’s degree with English working language.
• Experience in overseas content creator operations.
• Knowledge of short/long video and live streaming ecosystems.
• Platform-oriented mindset with user/content operations.
• Strong ownership and leadership; multitasking ability.
• Chinese language is required for collaboration with China team.

Responsibilities

• Build product content ecosystem and plan marketing campaigns.
• Develop and optimize the player UGC ecosystem and channels.
• Monitor content operation data and improve metrics.
• Maintain relationships with high-quality content creators.

Skills

English working language

Overseas content ops

Content ecosystem knowledge

Data-driven decisions

Project leadership

Education

Bachelor's degree

Job description

NetEase Games in Guildford, UK is seeking a senior specialist to build and manage the product content ecosystem for our live gaming platforms. You will plan marketing campaigns tied to product features, user insights, and trending topics, and actively oversee the player UGC ecosystem across channels.

You will collaborate with China-based game development teams, develop omni-channel strategies, monitor content metrics, and establish relationships with creators to drive growth and engagement.