Brand Marketing Manager

Aardvark Swift Recruitment Ltd; Leicester; On-site; GBP 42,000 - 62,000; Full time

Job summary

Aardvark Swift Recruitment Ltd is seeking a Brand Marketing Manager for their UK team based in the East Midlands. You will build and grow IPs from the ground up, shaping audience, brand identity and long-term franchise direction.

The role leads brand strategy, audience definition, messaging and integrated go-to-market planning across community, social, PR, influencer, paid media and creative, with close collaboration to developers and external agencies to ensure cohesive marketing across the

Qualifications

• 3+ years proven experience in brand management, product marketing or IP development within the video games industry.
• Strong understanding of community-driven marketing and player behaviour.
• Experience leading integrated campaigns across multiple channels.
• Excellent communication, briefing and cross-functional leadership skills.
• Ability to manage multiple stakeholders, agencies, and partners.

Responsibilities

• Build and position new IPs with audience, brand identity, tone and long-term franchise direction.
• Develop community-driven marketing strategies informed by player insights.
• Lead integrated go-to-market campaigns across community, social, PR, influencer, paid and creative channels.
• Own brand strategy and messaging across the product lifecycle.
• Collaborate with developers to align content and product positioning.

Skills

Brand management

Product marketing

IP development

Community-driven marketing

Campaign leadership

Cross-functional leadership

Stakeholder management

Job description

We’re excited to be working with a specialist, indie games publisher in their search for a Brand Marketing Manager to join their UK team based in the East Midlands.

You will be responsible for building, positioning, and growing their IPs from the ground up. This role leads brand strategy, audience definition, messaging and integrated go-to-market planning across community, social, PR, influencer, paid media and creative.

Working closely with developers, internal teams and external agencies, you will ensure every title has a clear identity, a compelling narrative and a cohesive marketing presence throughout its lifecycle.

This is a strategic role focused on influence, alignment and long-term brand growth, requiring strong cross-functional leadership and the ability to bring teams together around a unified strategy.

Your key responsibilities include:

• Build and position new IPs from the ground up, defining audience, brand identity, tone and long-term franchise direction.
• Develop community-driven marketing strategies informed by player insights.
• Lead fully integrated go-to-market campaigns (community, social, PR, influencer, paid, creative).
• Own brand strategy and messaging across the entire product lifecycle.
• Work closely with developers to align content pipelines, communication beats and product positioning.
• Collaborate with external agencies (creative, comms, influencer, media buying) to deliver multi-channel campaigns.
• Ensure consistent brand quality and strategic alignment across divisions.
• Provide strategic leadership influencing teams through clarity, planning, and cross-functional coordination.
• Shape long-term brand growth and contributes to portfolio strategy.
• Act as a senior partner to production, marketing and commercial across division to ensure cohesive execution of game releases

What you will bring:

• 3+ year’s proven experience in brand management, product marketing or IP development within the video games industry.
• Strong understanding of community-driven marketing and player behaviour.
• Experience leading integrated campaigns across multiple channels.
• Excellent communication, briefing and cross-functional leadership skills.
• Ability to manage multiple stakeholders, agencies, and partners.
• Strategic thinker with strong creative judgement and attention to detail.
• Comfortable working across multiple titles and adapting to different audiences and genres.