Intermediaries Marketing Lead - Homes & Transport

Lloyds Banking Group; Halifax; Hybride; GBP 61 000 - 68 000; Plein temps

Avantages offerts par ce poste

Pension up to 15%

Annual bonus

Share schemes

Discounts

30 days holiday

Wellbeing & parental leave

Résumé du poste

Lloyds Banking Group is seeking a senior Intermediaries Marketing Leader to shape how we engage mortgage brokers during a pivotal transition from Halifax Intermediaries to Lloyds Intermediaries.

You'll develop integrated marketing plans, align audience insight with channel strategy, and drive broker advocacy and commercial momentum across the intermediary channel. You will lead a team of three and partner with Brands, Marketing & Experience and external agencies.

Qualifications

• Strong understanding of the UK mortgage intermediary market.
• Experience in integrated marketing/communications strategies in a regulated environment.
• Ability to translate complex topics into clear communications.
• Strong stakeholder management and influencing senior colleagues and cross-functional teams.
• Experience working with creative, media, content or communications agencies.
• Commercial judgement aligning marketing to business priorities.

Responsabilités

• Shape the intermediary marketing strategy across brand, proposition, product and broker communications.
• Build clear, compelling broker-facing activity that supports the transition from Halifax Intermediaries to Lloyds Intermediaries.
• Lead integrated campaigns across trade media, LinkedIn, email, website, events, partnerships and content.
• Partner with Intermediaries, agencies, trade media and internal teams to turn complex priorities into simple, effective communications.
• Define success measures, use performance insight and broker feedback, and continually improve the impact of activity.
• Lead and develop a team of three, creating clarity, pace and high-quality delivery.

Connaissances

UK mortgage market

Integrated marketing strategy

Regulated communications

Stakeholder management

Agency collaboration

Commercial judgement

Description du poste

Lloyds Banking Group is seeking a senior Intermediaries Marketing Leader to shape how we engage mortgage brokers during a pivotal transition from Halifax Intermediaries to Lloyds Intermediaries.

You'll develop integrated marketing plans, align audience insight with channel strategy, and drive broker advocacy and commercial momentum across the intermediary channel. You will lead a team of three and partner with Brands, Marketing & Experience and external agencies.