Hybrid B2B Growth & Brand Director

Lloyds Banking Group; Halifax; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension up to 15%

Discretionary annual bonus

Share schemes

Discounted shopping

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is recruiting a B2B Marketing Director to shape and lead our marketing agenda across Business Banking, SME, Mid Markets, Corporate & Institutional Banking and Workplace. You will drive growth, strengthen client engagement and advance our long-term strategic priorities by developing integrated, account-based and evidence-based campaigns across digital, CRM, events and content.

The role blends strategic leadership with hands-on execution in a hybrid London–based environment,

Qualifications

• Significant senior-level B2B marketing experience in a complex, customer-led organisation.
• Strong understanding of business and institutional customer needs and market dynamics.
• Proven expertise in account-based marketing and relationship-led growth strategies.
• Strong commercial acumen with ability to translate marketing investment into measurable outcomes.
• Experience leading integrated marketing programmes across owned, earned and paid channels, supported by data and martech.

Responsibilities

• Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace.
• Lead go-to-market activity for key propositions including lending, payments, trade finance, investments, pensions, protection and wealth solutions.
• Drive customer acquisition, engagement, retention and product adoption across priority client segments.
• Deliver targeted account-based and sector marketing programmes that support growth and deepen client relationships.
• Build our reputation through thought leadership, market engagement and strategic content programmes.
• Use data, insight and personalisation to improve digital engagement and marketing performance.
• Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels.
• Embed a culture of marketing effectiveness, using robust measurement to demonstrate commercial impact and customer value.

Skills

Senior-level B2B marketing experience

Account-based marketing

Relationship-led growth

Cross-channel marketing

Data-driven decision making

Job description

Lloyds Banking Group is recruiting a B2B Marketing Director to shape and lead our marketing agenda across Business Banking, SME, Mid Markets, Corporate & Institutional Banking and Workplace. You will drive growth, strengthen client engagement and advance our long-term strategic priorities by developing integrated, account-based and evidence-based campaigns across digital, CRM, events and content.

The role blends strategic leadership with hands-on execution in a hybrid London–based environment,