Interim Senior Performance Marketing Manager

The Foschini Group / TFG London; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

TFG London is seeking an Interim Senior Performance Marketing Manager to drive multi-brand performance marketing across Hobbs, Phase Eight, Whistles, and Inside Story. The role focuses on profitable customer acquisition and retention in UK and international markets, leveraging paid search, SEO, paid social and affiliate channels.

You will manage forecasting, budgeting, and collaboration with CRM/insights teams, partner with agencies and Google, and lead the Performance Marketing team during a

Qualifications

• High-level performance marketing acumen across multiple channels
• Ability to forecast and budget by channel in line with business goals
• Collaboration with CRM and insight teams to align segmentation and campaigns
• Proven experience managing agencies and partner relationships to meet KPIs
• Strong cross-brand collaboration to integrate multi-channel activity
• Leadership and development of a marketing team

Responsibilities

• Own, develop and deliver performance marketing strategy across the group, growing the business through profitable customer acquisition and retention in both UK and international markets via paid search, SEO, paid social and affiliate marketing channels
• Work closely with merchandising, finance and wider digital teams to determine forecasts and budgets by channel, aligned to overall business goals
• Collaborate closely with CRM and Customer Insight teams to ensure performance marketing is aligned with segmentation strategies and opportunities
• Manage key agency and business partner relationships e.g. agencies and Google, to ensure KPIs and SLAs are met
• Build strong working relationships with stakeholders in each brand, ensuring strong integration of activities across marketing channels to support wider business objectives
• Take a lead on the professional development and growth of the Performance Marketing team

Skills

Performance marketing

Paid search

SEO

Paid social

Affiliate marketing

Forecasting & budgeting

Team leadership

Job description

Interim Senior Performance Marketing Manager

• Interim Senior Performance Marketing Manager

About The Role

Every exceptional customer moment starts with our people

At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!

We're looking for a Senior Performance Marketing Manager to join our Performance Marketing team on a 12 month Maternity Contract. This opportunity will see you focus on driving high quality, profitable customer acquisition and sales across all of our brands.

What you’ll do

• Own, develop and deliver performance marketing strategy across the group, growing the business through profitable customer acquisition and retention in both UK and international markets via paid search, SEO, paid social and affiliate marketing channels
• Work closely with merchandising, finance and wider digital teams to determine forecasts and budgets by channel, aligned to overall business goals
• Collaborate closely with CRM and Customer Insight teams to ensure performance marketing is aligned with segmentation strategies and opportunities
• Manage key agency and business partner relationships e.g. agencies and Google, to ensure KPIs and SLAs are met
• Build strong working relationships with stakeholders in each brand, ensuring strong integration of activities across marketing channels to support wider business objectives
• Take a lead on the professional development and growth of the Performance Marketing team

What’s it in it for you?

Across the TFG Brands, we pride ourselves on having our people at the heart of everything we do. We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

• Employee Discount of up to 70%
• Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service – unlimited access 24/7
• Plus much more!

TFG London Inclusion and Diversity statement of commitment

At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.

We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.