Interim Crm Data Manager

Blue Pelican; Greater London; Hybrid; GBP 45,000 - 59,000; Full time

Benefits offered by this job

Hybrid working (2 days/wk in office)

Job summary

Blue Pelican is seeking a CRM Data Manager for an initial 3-month contract in Central London with hybrid working (2 days per week in the office). The role centers on owning customer marketing data to support campaigns across consumer products and services.

The position requires strong SQL and database management skills, plus an understanding of how data drives CRM performance, from segmentation to retention and cross-selling.

Qualifications

• Experience extracting and analysing customer data using SQL.
• Strong Excel skills for data handling and reporting.
• Experience with CRM databases and GDPR considerations.

Responsibilities

• Use SQL to interrogate customer databases and build targeted audiences for CRM campaigns.
• Manage data quality and integrity across multiple product databases.
• Identify customer segments to support retention and cross-selling initiatives.
• Produce database extracts, reports and insights to support marketing and business teams.
• Oversee data flows and mapping between systems, ensuring accurate transfers.
• Support GDPR compliance and data queries, maintaining data management practices.
• Maintain and develop customer data policies to improve consistency and reliability.

Skills

SQL

Excel

CRM data

Data analysis

Attention to detail

Tools

Salesforce Marketing Cloud

Service Cloud

Job description

Contract: 3 months
Day Rate: Up to £280 per day
Location: Central London, hybrid working (2 days per week in the office)

We're looking for a CRM Data Manager to join an established marketing function on an initial 3-month contract, taking ownership of customer marketing data which support a portfolio of consumer-facing products and services.

This is a hands-on role, combining strong SQL and database management skills with an understanding of how customer data supports effective CRM activity, from campaign targeting and segmentation through to customer retention and cross-selling.

You'll be responsible for maintaining the quality, integrity and accessibility of customer data, ensuring it's structured effectively, managed appropriately and can be used to support commercially focused marketing activity.

What you'll be doing

• Using SQL to interrogate customer databases, build queries and extract targeted audiences for CRM and marketing campaigns.
• Managing customer data quality, accuracy and integrity across multiple products and customer databases.
• Working closely with CRM and marketing colleagues to identify customer segments, support retention activity and uncover cross-selling opportunities.
• Producing database extracts, reports and customer insights to support marketing, commercial and wider business teams.
• Overseeing customer data flows and mapping, ensuring information is captured, maintained and transferred accurately between systems.
• Supporting GDPR compliance, investigating customer data queries and ensuring appropriate data management practices are followed.
• Maintaining and developing customer data policies and processes to improve consistency, efficiency and reliability.

What we're looking for

First and foremost, you'll need to be confident working directly with customer databases, using SQL to extract, manipulate and analyse data.

We're particularly interested in people who combine technical competence with commercial awareness. Someone who understands not just how to work with data, but why it's needed and how it contributes to better marketing performance.

You'll bring:

• Strong SQL skills and a good understanding of relational databases.
• Advanced Excel skills, with experience handling, analysing and reporting on customer data.
• Previous experience working with CRM, marketing or customer databases.
• Strong analytical skills and excellent attention to detail.
• An understanding of GDPR and customer data management requirements.
• The ability to work independently, manage competing requests and deliver accurate outputs.
• Commercial awareness, particularly around how customer data can support segmentation, retention and revenue growth.

Experience with Salesforce Marketing Cloud and/or Service Cloud would be advantageous, although isn't essential.

This role could suit an experienced CRM Data Analyst, Marketing Data Analyst or CRM Data Manager who enjoys being hands-on with SQL, customer segmentation and data management.