Interim Brand & Marketing Director (12 month FTC)

TN United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Interim Brand & Marketing Director to spearhead innovative marketing strategies. This role involves shaping the brand's vision, leading a talented marketing team, and driving impactful campaigns that resonate with customers. You'll be at the forefront of a dynamic environment, influencing key business decisions and collaborating with various stakeholders to enhance brand performance. If you are a visionary marketer with a passion for storytelling and a knack for data-driven insights, this is the perfect opportunity to make a significant impact in a competitive landscape.

Qualifications

• Proven track record in delivering impactful brand marketing strategies.
• Experience in managing and developing high-performing marketing teams.

Responsibilities

• Lead UK Brand Marketing strategy and drive ambitious results.
• Collaborate with cross-functional teams to enhance brand visibility.

Skills

Brand Marketing Strategy

Data Analysis

Team Leadership

Stakeholder Engagement

Creative Collaboration

Education

Bachelor's Degree in Marketing or Business

MBA or equivalent

Job description

Social network you want to login/join with:

Interim Brand & Marketing Director (12 month FTC), London

Client:

Trainline

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

67e93e6c5dfb

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Job Description

Introducing Brand & Marketing at Trainline

Our company strategy is anchored in a customer first proposition here at Trainline. We're an established household name in the UK with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market-leading product. As a team of about 50 brand experts and marketers, we drive big ideas, our purpose platform, and our brand platform. Great journeys start with Trainline. Propositions such as Top Combo, best price guarantee, and recent sponsorship of Real Betis in Spain highlight our innovative approach. We are setting the bar for even greater customer-led product propositions this year, riding the crest of a mighty wave.

About the role

As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social, and global effectiveness. You will own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy. You will be accountable for delivering plans that achieve ambitious results. You will also lead a highly respected team spanning UK Brand Marketing, global social, and global effectiveness, driving results, insights, and return on investment across our plans and external partners.

Reporting to our VP of Brand & Marketing, ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 in Marketing, you will play an important role in her top team. Often serving as an external face for Brand at Trainline, you'll be involved with media and representing the company at industry events, engaging with the wider marketing community. Collaborating closely with stakeholders across commercial, finance, product, growth, and customer services, you'll be expected to bring compelling storytelling and business cases to various teams within the organization.

You will play a critical part in shaping our business's direction. Your big ideas and ability to deliver them will give us an edge in a growing and competitive marketplace, inspiring millions to make more environmentally sustainable travel choices daily.

Qualifications

We are looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you'll be used to delivering game-changing plans and ideas that propel our market performance. You should have a track record of seeing concepts through to delivery, whether via your team, internal collaborations, or media agencies. Your GSD (Get Stuff Done) mentality is your superpower, and you know how to deliver performance.

Data is central at Trainline, especially in Brand & Marketing. You'll be comfortable owning brand insights and extracting meaningful value, working with Data Science teams or managing our marketing analytics roadmap. You should operate effectively at pace in an ambitious yet fun culture, ideally within a B2C eCommerce or tech environment. Additionally, you'll have a compelling story about building, nurturing, and developing exceptional marketing teams.

Key attributes include:

• Deep commercial acumen and the ability to contribute to broader business decisions beyond marketing
• A visionary brand marketer with practical delivery experience working with creative, media, and social agencies
• Experience managing complex product channels and markets using a hypothesis-driven approach
• An inspiring storyteller and communicator who motivates teams and influences stakeholders
• Experience managing capital allocation and econometrics modeling to support investment decisions
• A leadership style that inspires and drives teams to deliver exceptional, data-backed, customer-focused results