Integrated Marketing Manager

Joybuy; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Joybuy, the Europe-focused retail platform backed by JD.com, is hiring an Integrated Marketing Manager to drive local relevance and commercial impact across Europe. You will manage partnerships, campaigns and events that connect products, promotions and customer journeys with measurable GMV growth.

You’ll collaborate with cross-functional teams to plan, execute, and optimize on- and offline activities, building Joybuy’s local presence and delivering tangible business results in a fast-paced

Qualifications

• 5–10 years of experience in integrated marketing, partnerships, brand marketing or e-commerce.
• Experience on both brand/e-commerce sides and agency side.
• Strong creative thinking and campaign planning skills.
• Experience in partnerships, events, communications or local market activation.
• Understanding of products, promotions, customer journeys and e-commerce operations.
• Strong commercial sense and ability to connect marketing activity with GMV.
• Excellent resource integration and project management skills.
• Hands-on, flexible and comfortable in a fast-changing environment.
• Local market knowledge and an existing partnerships or agency network.
• Experience with TikTok, social platforms, sports, lifestyle or community marketing.

Responsibilities

• Build partnerships with brands, media, sports events, communities and lifestyle platforms.
• Plan and deliver integrated campaigns across online and offline channels.
• Lead event marketing, co-marketing, topical campaigns and local activations.
• Drive key commercial moments such as Black Friday, Christmas, Spring Sale and 618 Summer Black Friday.
• Develop onsite promotions, product launches, category campaigns and weekly or monthly commercial moments.
• Work closely with Country, Category, Brand, Paid Media, PR, CRM and Operations teams.
• Identify the right products, hero SKUs and customer opportunities for each campaign.
• Track campaign performance, including traffic, new users, conversion, campaign GMV and product sales uplift.
• Turn successful campaigns into repeatable playbooks.

Skills

Integrated marketing

Partnerships

Brand marketing

E-commerce

Campaign planning

Events

Local market activation

Project management

TikTok marketing

Social platforms

Job description

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About the Role

To win in Europe, Joybuy needs to feel local: present in the moments, communities and conversations that matter to our customers. As Integrated Marketing Manager, you will make that happen.

This is a hands-on role spanning external partnerships, events, communications, onsite campaigns and product-led marketing. You will bring creative ideas to life and connect them with the right products, promotions and business results, building Joybuy’s local relevance and commercial impact across Europe.

What You'll Do

• Build partnerships with brands, media, sports events, communities and lifestyle platforms.
• Plan and deliver integrated campaigns across online and offline channels.
• Lead event marketing, co-marketing, topical campaigns and local activations.
• Drive key commercial moments such as Black Friday, Christmas, Spring Sale and 618 Summer Black Friday.
• Develop onsite promotions, product launches, category campaigns and weekly or monthly commercial moments.
• Work closely with Country, Category, Brand, Paid Media, PR, CRM and Operations teams.
• Identify the right products, hero SKUs and customer opportunities for each campaign.
• Track campaign performance, including traffic, new users, conversion, campaign GMV and product sales uplift.
• Turn successful campaigns into repeatable playbooks.

What We're Looking For

• 5–10 years of experience in integrated marketing, partnerships, brand marketing or e-commerce.
• Ideally, experience on both the brand or e-commerce side and the agency side.
• Strong creative thinking and campaign planning skills.
• Experience in partnerships, events, communications or local market activation.
• A good understanding of products, promotions, customer journeys and e-commerce operations.
• Strong commercial sense and the ability to connect marketing activity with GMV.
• Excellent resource integration and project management skills.
• Hands‑on, flexible and comfortable in a fast‑changing environment.
• Local market knowledge and an existing partnership or agency network.
• Experience with TikTok, social platforms, sports, lifestyle or community marketing.

What Success Looks Like

You will help Joybuy build stronger local connections, create high‑impact campaigns and turn partnerships and marketing activities into measurable customer and business growth.

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross‑border e‑commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people‑first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast‑expanding international business.