Integrated Marketing Campaign Lead

Confidential; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

Reeta Vickers Recruitment is seeking a commercially minded marketer to own integrated campaigns across retail, ecommerce and digital channels.

You will plan, develop and deliver multichannel campaigns, collaborating with CRM, content, social media, ecommerce and store operations to drive measurable results. Candidates should balance strategic thinking with hands-on execution and strong stakeholder management.

Qualifications

• Proven experience managing integrated marketing campaigns from concept through to delivery.
• Solid understanding of CRM, digital marketing and customer lifecycle activity.
• Experience delivering campaigns across multiple channels, including retail and ecommerce.
• Strong project management and ability to juggle competing priorities.
• Budget management, performance analysis and reporting experience.
• Excellent stakeholder management and communication skills.
• Experience working with external agencies and internal teams.
• Proactive, organised approach with ownership.
• Retail/beauty/FMCG or consumer-focused experience advantageous.
• Mentoring or managing junior marketing colleagues would be beneficial.

Responsibilities

• Leading the planning and execution of integrated, multichannel marketing campaigns.
• Developing campaign strategies aligned with customer engagement and commercial growth objectives.
• Working collaboratively with internal stakeholders to deliver consistent campaigns across online and offline channels.
• Analysing campaign performance, identifying opportunities for improvement and using data to shape future activity.
• Managing campaign budgets and ensuring marketing investment delivers value.
• Coordinating external agencies and cross-functional projects.
• Supporting and coaching a Campaign Marketing Executive.
• Ensuring campaigns are commercially focused, customer-led and delivered to a high standard.

Skills

Integrated marketing

Campaign management

Stakeholder management

Project management

Tools

CRM

Job description

Reeta Vickers Recruitment is seeking a commercially minded marketer to own integrated campaigns across retail, ecommerce and digital channels.

You will plan, develop and deliver multichannel campaigns, collaborating with CRM, content, social media, ecommerce and store operations to drive measurable results. Candidates should balance strategic thinking with hands-on execution and strong stakeholder management.