Instagram & TikTok Growth Strategist

Noughts & Kisses; Liverpool; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Staff discount

Friends & family discount

Collaborative work environment

Competitive salary

Job summary

Noughts and Kisses, a cutting-edge fashion brand based in Liverpool, is seeking a Social Media Executive to lead Instagram and TikTok content and shape our social strategy. You will plan a monthly content calendar, create engaging posts and stories, manage channels end-to-end, and collaborate with the marketing team to ensure a consistent brand voice.

You will also drive influencer outreach, source UGC-style content, monitor performance with analytics, and stay ahead of trends to keep the brand

Qualifications

• Proven experience running or managing social media channels.
• Strong understanding of social media strategy and content planning.
• Knowledge of influencer marketing and outreach.
• Confident creating engaging Instagram Stories and TikTok content.
• Familiarity with scheduling tools and analytics.
• Agile, proactive, and able to work in a fast-paced environment.
• Excellent communication and writing skills.
• A passion for trends, fashion, and what resonates socially.

Responsibilities

• Develop and implement a clear social media strategy across all channels.
• Create and manage a monthly content plan for feed, reels, and TikTok.
• Produce engaging content tailored to our audience, including daily stories for Instagram and reactive trend-led posts.
• Run and manage Instagram and TikTok channels end-to-end, ensuring growth and engagement.
• Conduct influencer outreach, building strong relationships and sourcing UGC-style content.
• Monitor social media performance and report on insights, feeding learnings back into strategy.
• Stay ahead of cultural moments, trends, and conversations relevant to our brand and community.
• Work closely with the wider marketing team to ensure brand voice and identity are consistent across all platforms.
• Engage with our community by responding to comments and DMs, growing brand loyalty.

Skills

Social media strategy

Content planning

Influencer marketing

Instagram stories

TikTok content

Analytics

Communication

Trend spotting

Tools

Scheduling tools

Analytics tools

Job description

Noughts and Kisses, a cutting-edge fashion brand based in Liverpool, is seeking a Social Media Executive to lead Instagram and TikTok content and shape our social strategy. You will plan a monthly content calendar, create engaging posts and stories, manage channels end-to-end, and collaborate with the marketing team to ensure a consistent brand voice.

You will also drive influencer outreach, source UGC-style content, monitor performance with analytics, and stay ahead of trends to keep the brand