Manager, Amplification (PR & Content)

dentsu; Camden Town; On-site; GBP 55,000 - 75,000; Full time

Job summary

MKTG Sports & Entertainment is seeking an experienced Manager, Amplification (PR & Content) to shape client stories on owned channels and drive visibility across publishers and creators. You will run day-to-day PR delivery, pitch stories, secure coverage, and plan content for major brand partnerships in sport, reporting to the Business Director, Amplification in London.

You’ll collaborate with creative and account teams, manage creator outreach, track performance, and own amplification plans to

Qualifications

• Hands-on PR experience, ideally agency-side, in sport, entertainment, or consumer brands.
• Track record of securing coverage and interviews.
• Experience with media monitoring and reporting tools.

Responsibilities

• Write and sell in press releases, pitches and briefing materials; land coverage across national and sport media.
• Line up and manage interviews for talent and spokespeople, from briefing to on-the-day support.
• Contribute to content planning for campaigns and activations; tailor content for partnerships.

Skills

PR experience

Story pitching

Content strategy

Strong writing

Stakeholder management

Media outreach

Tools

Muck Rack

Cision

Meltwater

Sprout Social

CreatorIQ

Job description

The purpose of this role is to generate ideas, executions and considers all look-and-feel in solving creative briefs. They are knowledgeable of integrated creative and experience solutions. They can work independently or part of a creative team.

Job Description

Role overview MKTG Sports & Entertainment are looking for an experienced, hands-on Manager, Amplification (PR & Content) to join our growing Content & Creative team. This role is about helping to shape our clients’ stories on their owned channels, then driving visibility far beyond them. You will run day-to-day PR delivery – pitching stories, landing coverage and lining up interviews – while helping plan content for campaigns across major brand partnerships in sport, and taking it further through publishers and creators. This role reports into the Business Director, Amplification, based in our London office.

Key responsibilities

PR

• Write and sell in press releases, pitches and briefing materials, landing coverage across national, sports, trade and consumer media.
• Line up and manage interviews for talent, ambassadors and spokespeople, from briefing to on-the-day support.
• Spot reactive opportunities and support press activity at events and shoots.
• Build media lists, then track and report on coverage using Muck Rack or similar.

Creator identification & management

• Source and vet creators who fit each brand and campaign.
• Manage creator outreach, briefing and approvals, working closely with the creative and account teams.
• Track creator performance and recommend what to do next.

Content planning & distribution

• Contribute to content planning for client campaigns — from content series to activations around key moments — working alongside the creative and account teams who lead on these.
• Feed in ideas, formats and hooks, with a particular eye for content that travels.
• Own the amplification plan: how content reaches beyond owned channels, through publishers, partners and creators.
• Report on content performance and feed learnings into the next plan.

Stakeholder collaboration

• Align timings, formats and assets with clients’ social teams and agencies, including those within the Dentsu group.
• Manage content calendars and scheduling with delivery partners.
• Keep deliverables, deadlines and approvals on track across clients, rights holders and publishers.
• Support the Business Director in presenting plans and results.

What we’re looking for

You are a confident PR practitioner who loves the craft of getting a story placed and has a strong instinct for content that travels. You are excited by working on high-profile sponsorship accounts, comfortable juggling multiple stakeholders, and happiest when you are rolling your sleeves up and making things happen.

Essential

• Prior hands-on PR experience, ideally agency-side, in sport, entertainment or consumer brands.
• A track record of securing coverage and interviews.
• Experience with Muck Rack, Cision, Meltwater or similar, including coverage reporting.
• Experience identifying and working with creators.
• A strong instinct for compelling content and how it travels across social and publisher channels.
• Organised, confident with multiple stakeholders, and a strong writer.

Desirable

• Sports, consumer or trade media contacts.
• Experience working with football clubs or other rights holders.
• Experience with creator identification tools such as Sprout Social or CreatorIQ.
• A genuine interest in sport.

Why MKTG Sports + Entertainment is the right place to do it

MKTG Sports & Entertainment is a global integrated agency that help brands and rights holders move at the speed of fans. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment. We have strategised, created and driven partnerships for some of the world's biggest brands and power brands in the making. With one aligned goal - make something worth noticing, engaging, liking, sharing and remembering. We are part of Dentsu Sports International, a global sports network comprised of MKTG Sports & Entertainment and Dentsu Sports, a leading sports rights holder including federations, leagues, events, teams, and venues.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location: London
Brand: Mktg Sports
Time Type: Full time
Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.