Insight Manager

Greencore (Formally Bakkavor Group); Spalding; On-site; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Competitive salary and benefits

Paid holidays

Pension contributions

Life insurance up to 4× salary

ShareSave scheme

Discount platform for employees

Wellbeing Centre platform access

Enhanced parental leave and menopause

Job summary

Greencore seeks an Insight Manager to join our Insight Team within the Commercial Strategy Team. The role supports the business-wide consumer and shopper Insight function, working with multiple stakeholders across the company and ensuring insight informs evidence-driven decisions.

The role collaborates with agency partners to deliver research, engages new agencies, and contributes to regular insight reporting. Travel within the UK and a full UK driving licence are required.

Qualifications

• Proven experience gathering, collating, analysing and interpreting information from multiple sources to generate actionable insights.
• Expertise in both qualitative and quantitative research methodologies and translating findings into business messages.
• Demonstrable background managing research projects and collaborating with external agencies.

Responsibilities

• Partner with the Insight Lead to embed insight across the business.
• Provide consumer and shopper insights with clear messages, strong narratives and actionable recommendations.
• Work with Category Managers to justify customer engagement and business decisions with consumer-centric rationale.
• Use diverse data sources to understand evolving consumer needs and identify strategic implications.

Skills

Analytical thinking

Qualitative research

Quantitative research

Data interpretation

Stakeholder communication

Influencing skills

Job description

Insight Manager

Location: Leeds Broadgate

Greencore seeks an Insight Manager to join our Insight Team within the Commercial Strategy Team. The role supports the business‑wide consumer and shopper Insight function, working with multiple stakeholders across the company and ensuring insight informs evidence‑driven decisions.

Key Responsibilities

• Partner with the Insight Lead to embed insight throughout the business.
• Act as a trusted advisor on consumer and shopper insights, delivering compelling outputs with clear messages, strong narratives and actionable recommendations.
• Work with Category Managers to provide consumer‑centric rationale for customer engagement and business decisions.
• Use primary, secondary, internal and external data sources to understand evolving consumer and shopper needs, identifying strategic implications.
• Support key strategic insight workstreams, ensuring outputs are commercially relevant, clearly structured and aligned to business priorities.
• Own and manage ad‑hoc tactical research requests—from objective clarification to design, delivery and impactful debriefing.
• Experiment with AI and emerging tools to enhance the insight process while maintaining quality and rigour.
• Collaborate with agency partners to deliver primary research, including briefing, proposal review, fieldwork, debriefs and sharing outputs across the business.
• Engage new agencies and industry bodies to keep Greencore at the forefront of consumer, shopper and research best practice.
• Assist with regular insight reporting, including the monthly Greencore Consumer Report and other insight topics.
• Help develop consumer drivers, insight frameworks, narratives and resources that resonate across the business and support strategic planning.
• Manage the internal insight library and associated training to ensure resources are easy to access and apply.
• Travel within the UK for internal meetings, customer visits and agency collaborations; a full UK driving licence and personal vehicle are required.

Qualifications & Experience

• Proven experience gathering, collating, analysing and interpreting information from multiple sources, with strong analytical reasoning to generate actionable consumer and shopper insights.
• Expertise in both qualitative and quantitative research methodologies, with the ability to select and apply the appropriate approach, best practice and translate findings into business messages.
• Demonstrable background managing research projects and collaborative agency relationships.
• Curiosity and experimentation with AI, proactively exploring ways to improve efficiency across the insight process.
• Strong influencing, presentation and communication skills; able to build compelling narratives and articulate findings to stakeholders at all levels with clarity, confidence and energy.
• Commercial acumen and clear understanding of the business drivers that shape decision‑making.

Benefits

• Competitive salary and job‑related benefits
• Paid holidays
• Competitive matched pension contributions
• Life insurance up to 4× salary
• Company ShareSave scheme
• Exclusive Greencore employee discount platform
• Full Wellbeing Centre platform access
• Enhanced parental leave and menopause policies