Data Selections Analyst — Campaign Targeting & Insights

RAPP; Greater London; Vor Ort; GBP 42.000 - 64.000; Vollzeit

Zusammenfassung

Critical Mass in London is seeking a Data Selections Analyst to join our growing team. You will work at the intersection of Marketing, Data Planning, Analytics and Operations on campaign selections for a high-profile client.

You’ll handle data briefs, targeting plans and data processing across direct mail, email and SMS, ensuring accuracy and timely delivery while exploring new tools and techniques.

Qualifikationen

• 2+ years in data selection, data processing or similar data-focused role.
• Experience handling large/complex datasets.
• Understanding of direct marketing and campaign targeting.
• Experience with CRM or campaign management systems is a plus.

Aufgaben

• Translate project briefs into clear data specifications.
• Create data briefs and work with Data Planners on targeting and test plans.
• Select and process data for multi-channel campaigns (direct mail, email, SMS).
• Maintain data accuracy and integrity across large datasets.
• Perform data quality checks, campaign counts and queries during production.
• Review colleagues' selections and perform quality assurance.
• Support campaign development with ad hoc analysis and data queries.
• Produce regular reports and perform day-to-day data administration.
• Use data tools to respond to customer queries and information requests.

Kenntnisse

Data analysis

Attention to detail

Problem solving

Collaboration

Learning mindset

Tools

SQL

Siebel

Jobbeschreibung

Critical Mass in London is seeking a Data Selections Analyst to join our growing team. You will work at the intersection of Marketing, Data Planning, Analytics and Operations on campaign selections for a high-profile client.

You’ll handle data briefs, targeting plans and data processing across direct mail, email and SMS, ensuring accuracy and timely delivery while exploring new tools and techniques.