Insight & Data Executive

Mail Metro Media; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Prominent digital publisher

Career progression

Hybrid work arrangements

Training and development

Competitive salary and benefits

Job summary

Mail Metro Media in London is seeking a skilled Insight Analyst to deliver market leading category and event-based research. You will provide actionable audience insights for reactive and proactive briefs, and create compelling, insight-focused sales materials.

You will extract insights from third- and first-party sources such as TGI, Mintel, PAMCo and Google Analytics, manage the reader community, write surveys, run campaign effectiveness studies, and update marketing decks with the latest

Qualifications

• Experience with industry insight tools (TGI, Mintel, Telmar, PAMCo).
• Experience with qualitative research methods (discussion guides, interviews, focus groups).
• Knowledge of digital analytics software (Google Analytics).
• Understanding of the advertising marketplace.

Responsibilities

• Deliver market leading category and event-based market research.
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media.
• Provide actionable audience insights for reactive and proactive briefs.
• Create compelling insight-focused sales materials.
• Extract insights from our reader community through qualitative and quantitative research.
• Bring insights to life through effective storytelling.
• Extract insights from third-party sources (TGI, Mintel, PAMCo).
• Extract insights from first-party sources (reader community, Google Analytics).
• Assist in day-to-day management of the reader community (tasks, newsletters).
• Write, script and launch surveys.
• Deliver campaign effectiveness studies from start to finish (write, script, launch, analyse, present).
• Manage advertiser category briefs (charities, lotteries) and present results.
• Update marketing decks with latest audience stats.
• Provide insights for brief responses and reach/frequency analysis.

Skills

Math & analytics

AI tools knowledge

Problem solving

Learning mindset

Data visualization

Presentation skills

Tools

TGI

Mintel

Telmar

PAMCo

Google Analytics

Job description

Contract Type: Full Time/Permanent/Hybrid

Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.

www.mailmetromedia.co.uk

Main Responsibilities

Key Purpose

• Deliver market leading category and event-based market research
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media
• Providing actionable audience insights for reactive and proactive brief responses
• Create compelling insight-focussed sales materials
• Extract insights from our Matters reader community through qualitative and quantitative research
• Bringing insight to life through effective storytelling

Accountable for

• Extracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)
• Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)
• Assisting in the day-to-day to management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)
• Writing, scripting and launching surveys
• Delivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)
• Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs and presenting results.
• Updating marketing decks with the latest audience stats
• Providing the relevant insights for brief responses and subsequent reach and frequency analysis.

Person Specification

Experience

• Knowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)
• Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups etc)
• Knowledge of / experience digital analytic software (i.e. Google Analytics)
• Knowledge of the advertising marketplace

Skills

• Strong mathematical and analytic skills
• Strong knowledge of different AI tools and their uses cases
• Problem solving
• Enthusiasm and keen to learn
• Skilled in data visualisation
• Confidence in presenting

What We Offer

• The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments
• A collaborative, fast-paced team with genuine scope for progression and responsibility
• Exposure to the full breadth of the programmatic and digital advertising ecosystem
• Training and development support
• Competitive salary, benefits package, and hybrid working arrangements

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process