Inside Sales Manager – SMB Account Management

Rydal Group; Peterborough; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Company laptop

Pension

25 days holiday + bank holidays

Incentive trips

Modern Peterborough office

Weekly CEO access

Job summary

Rydal Group in Peterborough is hiring an Inside Sales Manager to lead five Internal Account Managers and own a large B2B client base. You will join key calls, drive renewals, and coordinate cross-sell across IT support, cyber security and Microsoft within our telecoms base.

Youll coach the team using data, dispositions and pipeline metrics to keep the desk performing at a high level. This leadership role requires hands-on involvement, not a pure managerial desk.

Qualifications

• Led a desk-based B2B sales or account management team for 3+ years in telecoms/IT/MSP sectors.
• Ability to coach from data, call quality, dispositions, and pipeline metrics.
• Experience in renewals and recontracting without discounting price.

Responsibilities

• Lead a team of five Internal Account Managers and help hire new desk members.
• Manage daily activity standards, call quality, and pipeline visibility on the floor.
• Join key calls, lead renewals, and drive cross-sell with the team.
• Coach via call reviews and structured 1:1s, not just huddles.
• Own renewals book and recontract on value, not discount.
• Grow cross-sell across IT support, cyber security, and Microsoft for telecoms base.
• Track churn and work with Operations to address root causes.
• Shape desk growth, manage handovers with Mid-Market, and report weekly.

Skills

Leadership

B2B sales

Account management

Coaching via data

Renewals management

Telecoms/IT knowledge

VoIP & connectivity

Tools

CRM tools

Job description

Rydal Group is a UK MSP and telecoms provider, IT support, cyber security, VoIP, connectivity and business mobile — with our own ISP, our own data centre, and over 120 staff. We look after around 2,700 B2B clients, and we're growing fast: alongside strong organic growth, we actively acquire other MSPs and telecoms businesses, so our client base grows faster than a standard business — and so does the size of the job for the people who lead it.

We're hiring an Inside Sales Manager to lead our SMB account management desk: five Internal Account Managers looking after around 1,500 business clients. You'll report to the Sales Director.

Let's be direct, this is a leadership job that sells, not a selling job with a title. You won't carry your own book, but you will be in the deals, joining the bigger conversations, unblocking the stuck ones, and closing alongside your account managers so they learn how it's done. Every deal you help land stays in your rep's number; you're paid on what the team delivers. That means being on the floor every day, listening to calls, coaching in the moment and holding the standard on activity. If you want to manage from a spreadsheet or a meeting room, this isn't for you. If you can close through other people, and want a desk you can genuinely shape as it grows, it is.

The job

• Lead a team of five+ Internal Account Managers, each owning circa 300 clients, and help hire the next people onto the desk
• Run the floor every day: activity standards, call quality and pipeline honesty, with the tools to see it all live
• Get into the deals: join key calls, lead the harder renewals and cross-sell conversations, and close alongside your team
• Coach properly, through call reviews and structured one-to-ones, not just morning huddles
• Own the renewals book: know what's expiring months ahead and recontract on value, not discount
• Grow cross-sell across the full range, especially IT support, cyber security and Microsoft into our telecoms base
• Track churn, find its root cause, and work with Operations to fix it
• Agree account handovers with our Mid-Market team as clients grow
• Help shape the desk as it grows, including new business activity we expect to bring into the team over time
• Report weekly against a clear team scorecard, and know where the desk stands every week, not at month end
• Performance-manage when it's needed: you'll make the hard calls, not avoid them

Who we want

• You've managed a desk-based B2B sales or account management team for at least three years, ideally in telecoms, IT or an MSP. Formal management, not "informal leadership"
• You can still sell, and you'd rather close through your team than for them
• You can show your team's numbers improving under you, with figures before and after
• You coach from data, talk time, dispositions, pipeline and attainment tell you where to spend your time
• You've run a renewals book and recontracted without leading on price
• you understand VoIP, connectivity and managed IT well enough to coach and close on them, or you'll get there fast
• You hold standards consistently. Your team knows what's expected and that you'll follow through

What you get

• £40k-50k base dependent on experience, with £80,000+ OTE paid on team performance
• Your OTE will grow as the desk grows.
• A real team and a real book from day one, five account managers, around 1,500 clients, contract dates mapped
• A growing remit: as we acquire and expand, the desk, its opportunity and its scope grow with it
• AI-powered sales tools and live activity data, so you coach from facts, not feelings
• A clear 90-day scorecard agreed, so you know exactly what success looks like
• Direct line into the Sales Director and CEO, in a business that moves fast and backs people who deliver
• Company laptop and a modern Peterborough office
• Pension
• 23 days holiday rising to 27 with service, plus bank holidays
• Incentive trips (Barcelona most recently) and the annual Rydal Fun Day
• Monday–Friday, 9:00–5:30