Business Development Representative

Sway Me Good; St Albans; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Uncapped commission

Pension

Free parking

25 days holiday plus bank holidays

Job summary

Sway Me Good in St Albans is seeking a high‑energy sales advocate to phone brands and turn conversations into qualified meetings. This role focuses on food, drink and CPG brands, with three days in the office and two days flexible working.

You’ll start by cold calling, then move toward closing deals with support for uncapped commission. We value determination over years of experience and emphasize effort, resilience, and the belief that consistent outreach converts.

Qualifications

• You must be able to pick up the phone and engage brands in the UK food, drink and CPG space.
• Demonstrate tenacity to keep calling after rejection and move conversations toward meetings.
• Ability to manage follow-ups via email and LinkedIn with your own voice.

Responsibilities

• Around 60 dials a day to UK brands in the target list.
• Reach brand/managers with a concise two‑minute case for a meeting.
• Expand the ICP by adding new accounts as you learn the market.
• Follow up by email/LinkedIn in your words, not templates.
• Keep HubSpot accurate so the next caller sees history.

Skills

Cold calling

Phone sales

Persistence

Tools

HubSpot

Job description

Sway Me Good | St Albans, three days a week in the office | Salary competitive, plus uncapped commission

The short version

We run creator campaigns for food, drink and CPG brands, and this role has one job: getting brands on the phone and turning those conversations into qualified meetings.

That's genuinely it. Not lead gen admin with some calling attached, not five priorities at once. You'll get very good at one hard thing, and then you'll move on to closing.

We're hiring for will, not skill

Worth saying early, because it changes who should apply. We are not screening on years of experience or on whether you've used a particular tool, and your CV isn't the first thing we'll look at.

Cold calling is a skill and skills can be taught. What can't be taught is the energy to pick the phone up again after the last four people weren't interested, and the belief that the fifth one will be. If you've got that, we can do the rest.

Why the role exists

Being honest about where we are. Everything commercial here has been built by one person, from the first cold call through to the CRM behind it. It works, brands come back for second and third campaigns, and some of the results are genuinely good. The problem is a nice one, which is that the list of brands we should be speaking to is now much longer than one person can work through in a week.

What you'd actually be doing

• Around 60 dials a day into UK food, drink and CPG brands, working from a target account list we've already scored and researched. You don't start from a blank spreadsheet.


• Getting through to brand managers, marketing managers and heads of marketing, and having a two minute conversation good enough to earn a meeting.


• Once you really know our ICP, adding your own accounts to that list. That's a genuine expansion of the role rather than a nice‑sounding line, and how quickly it happens is up to you.


• Following up by email and LinkedIn, in your own words rather than from a template.


• Keeping HubSpot accurate as you go, because whoever calls that account next deserves to know what happened last time.

Every call is recorded and we listen back together, weekly, from your first week. That's not a performance management thing, it's the fastest way to get good.

The six things we're actually looking for

Energy to go full speed on the phone. The day is dials, and the fifth hour has to sound like the first. This is the part most people underestimate.

The belief that if you can get someone talking, you can earn the meeting. Not talk them into anything they don't need, but genuinely believe you can make two minutes worth their while.

Positive, cheerful, and you keep pushing. Most of this job is rejection. The mood you bring to the call is a real part of what we're selling, and it can't be manufactured at 4pm on a Thursday.

Ambitious about earning and career progression. We want someone who's here because they want to earn well and want to be running their own deals, and who isn't shy about saying so. That ambition is the engine of the whole thing.

A doer. Given a challenge, you look at it as a puzzle to solve rather than a wall you've hit. Gatekeeper won't put you through, the brand's gone quiet since spring, the number's wrong. All puzzles.

You believe effort turns into reward. Because here it does, and the commission structure is built on exactly that assumption.

Who it probably isn't for

• Anyone who'd rather spend the day in a sequencing tool than on the phone.


• Anyone who wants a settled playbook handed over on day one. We're small, and how we do this in six months won't be quite how we do it now.


• Anyone who wants to be closing in month one. It's coming, but not first.


• Anyone who reckons an AI-led spray and pray approach will book more meetings than picking up the phone and building a bit of a relationship. We use plenty of tools and they genuinely help, but they don't do the talking for you.


• Anyone who thinks the job ends at handover. We'd want you to take real pride in watching the deals you started move towards close, and then turn into repeat clients who grow with us.

What you get

• Coaching from someone who still does this job every day, not a manager who did it once in 2019.


• Uncapped commission, so a good month is visible in your pay rather than in a review.


• A clear route into closing your own deals, on merit, typically in the 12 to 24 month range depending on how quickly you get good.


• A product that solves real problems for marketers, not just a nice to have.


• Competitive salary, 25 days holiday plus bank holidays, a Scottish Widows pension, and free parking at the office.

Practical bits

Three days a week in our St Albans office. You'll need the right to work in the UK, as we're not able to sponsor visas.