Influencer Strategy Lead – Supplier-Funded Campaigns

SMG; Nottingham; Hybrid; GBP 35,000 - 43,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund £1,800 yearly

Free Headspace subscription

£500 learning fund yearly

4 extra wellbeing days off

Annual Summer conference + events

Job summary

SMG, Nottingham, seeks an Influencer Manager embedded into the Boots team to lead supplier-funded influencer activity across Retail Media. You will translate briefs into strategies, select creators, manage contracting and activation, ensuring campaigns meet Boots and partner objectives.

You will grow the proposition commercially, build trusted Boots-supplier relationships, and explore creator-commerce and performance-led opportunities across campaigns, events and partnerships.

Qualifications

• Demonstrated experience in influencer marketing, creator partnerships or social/ integrated campaigns.
• Ability to plan and deliver influencer campaigns from brief through to execution.
• Strong knowledge of the UK creator landscape and how creators influence awareness, advocacy and conversion.

Responsibilities

• Lead strategic supplier-funded influencer campaigns from brief to delivery.
• Select creators, platforms, formats and activation models based on objectives.
• Ensure activity aligns with Boots brand and partner objectives.
• Oversee contracting, outreach, negotiation and activation of campaigns.
• Build trusted relationships with supplier brands and act as the Boots influencer expert.
• Present strategies, results and future opportunities in supplier meetings.
• Own the commercial health of the influencer proposition and protect margins.
• Develop integrated opportunities across events, content partnerships and creator-commerce.
• Collaborate with Boots Marketing, Social, Content, Influencer, Media and Category teams.
• Coach junior team members and set best-practice standards.

Skills

Influencer marketing

Creator partnerships

Social media

Integrated marketing

Stakeholder management

Job description

SMG, Nottingham, seeks an Influencer Manager embedded into the Boots team to lead supplier-funded influencer activity across Retail Media. You will translate briefs into strategies, select creators, manage contracting and activation, ensuring campaigns meet Boots and partner objectives.

You will grow the proposition commercially, build trusted Boots-supplier relationships, and explore creator-commerce and performance-led opportunities across campaigns, events and partnerships.