Strategic Client Director – Retail & Partnerships

Capture; Nottingham; Hybrid; GBP 65,000 - 78,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund

Headspace subscription

Uni Fund for learning

Wellbeing days off

Summer conference

Friday 4pm finish

Flexible and hybrid working

Job summary

SMG is seeking a Client Director to join Boots Media Group. This role shapes Boots' retail media strategy, embedding it into wider marketing plans and delivering omnichannel campaigns with strong partnerships.

You will lead cross-functional teams across Retail, Marketing, and Agency partners, building a compelling value proposition, managing complex programs, and driving growth for our partners while maintaining the highest standards of client service and delivery.

Qualifications

• Significant experience working with media or creative agencies, with a strong understanding of integrated campaigns from strategy through to activation and measurement.
• A clear understanding of how retail media fits into wider brand and agency plans without compromising creative quality or customer experience.
• Able to turn complex marketing strategies into commercial opportunities and lead large, cross-functional programmes.
• Confident building relationships and influencing senior agency, brand and C-suite stakeholders.
• Strong knowledge of how ATL, BTL and retail media work together across the customer journey.

Responsibilities

• Build a proactive integration strategy around Boots’ biggest campaigns, launches and retail moments.
• Bring brands into the conversation earlier, turning annual marketing plans into bigger, more strategic partnerships.
• Be the strategic link across Boots Marketing, Customer, Commercial, Trading, WPP and wider agency partners.
• Bring the full BMG proposition together to create seamless, impactful customer experiences.
• Ensure BMG is represented consistently and compellingly across agency, supplier and non-endemic channels.
• Unite Client Directors, Campaign and specialist teams to create opportunities that are ambitious, commercial and deliverable.
• Spot opportunities ahead of the curve and create a strong pipeline for sustainable commercial growth.
• Drive complex cross-functional projects and give leadership clear visibility of performance, pipeline, risks and opportunities.

Skills

Media experience

Agency stakeholder management

Integrated campaigns

Retail media

C-suite relationships

Job description

SMG is seeking a Client Director to join Boots Media Group. This role shapes Boots' retail media strategy, embedding it into wider marketing plans and delivering omnichannel campaigns with strong partnerships.

You will lead cross-functional teams across Retail, Marketing, and Agency partners, building a compelling value proposition, managing complex programs, and driving growth for our partners while maintaining the highest standards of client service and delivery.