Influencer Partnerships Lead - Hybrid, Growth & Strategy

Capture; Nottingham; Hybrid; GBP 35,000 - 43,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund £1,800 per year

Headspace subscription

£500 yearly Uni Fund

Wellbeing Days off

Summer conference & celebrations

4pm finishes on Fridays

Flexible and hybrid working

Job summary

Boots Media Group (BMG) embedded influencer expert role across Boots, shaping supplier-funded influencer activity from brief and strategic recommendation through to creator selection, contracting, activation and evaluation.

You’ll build trusted relationships with Boots and supplier partners, lead campaigns, negotiate creator fees, protect margins and explore creator-commerce opportunities, while growing the proposition commercially.

Qualifications

• Experience in influencer marketing with agency or client-side background.
• Ability to plan and deliver campaigns from brief to execution.
• Strong knowledge of the UK creator landscape.
• Experience negotiating creator fees, contracts and terms.
• Commercial mindset with understanding of margins and investment growth.
• Experience presenting to senior stakeholders.
• Experience coaching junior team members.
• Strong project management skills and ability to manage multiple campaigns.
• Understanding of retail media or social commerce would be beneficial.

Responsibilities

• Lead supplier-funded influencer campaigns, translating briefs into strategies and activation plans.
• Recommend creators, platforms and activation models based on audience and objectives.
• Ensure activity aligns with Boots brand and supplier objectives.
• Oversee influencer selection, outreach, briefing, contracting and execution.
• Build relationships with supplier brands as the go-to influencer expert within Boots and BMG.
• Lead influencer discussions in supplier meetings with strategies, results and opportunities.
• Own the commercial health of the proposition, negotiate fees and protect margins.
• Develop integrated opportunities across events, programmes and creator-commerce models.
• Collaborate with Boots Marketing, Social, Content, Influencer, Media and Category teams.
• Coach junior team members and establish best-practice standards.
• Bring fresh thinking from the creator economy into Boots supplier-funded influencer proposition.

Skills

Influencer marketing

Campaign planning

Creator landscape knowledge

Negotiation

Commercial mindset

Client-facing

Relationship building

Mentoring

Project management

Strategic judgement

Retail media knowledge

Job description

Boots Media Group (BMG) embedded influencer expert role across Boots, shaping supplier-funded influencer activity from brief and strategic recommendation through to creator selection, contracting, activation and evaluation.

You’ll build trusted relationships with Boots and supplier partners, lead campaigns, negotiate creator fees, protect margins and explore creator-commerce opportunities, while growing the proposition commercially.