Influencer Programmatic Lead – UK (Hybrid)

WPP Media; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

WPP Media, part of the WPP family, seeks an Influencer Programmatic Manager in the UK to lead the planning, execution, and optimization of full-funnel programmatic campaigns across major DSPs. You will mentor junior team members, own QA, and collaborate with account managers and strategy teams to drive client success.

The role emphasizes strategic media planning, budget optimization up to high six-figure GBP ranges, and strong client communication.

Qualifications

• Proven experience in programmatic media buying/planning in an agency or client-side setting.
• Hands-on proficiency with leading DSPs (DV360, The Trade Desk, Amazon DSP).
• Strong data skills and ability to turn insights into client-ready narratives.

Responsibilities

• Lead end-to-end programmatic campaigns across major platforms.
• Own QA and accuracy of campaign setup and reporting.
• Mentor junior team members and guide cross-functional teams.
• Develop multi-month media plans and budget allocation strategies.
• Present performance analyses and post-campaign insights to clients.

Skills

Programmatic media buying

DSP platforms

Data analysis

Leadership

Client communication

Tools

DV360

The Trade Desk

Amazon DSP

Job description

WPP Media, part of the WPP family, seeks an Influencer Programmatic Manager in the UK to lead the planning, execution, and optimization of full-funnel programmatic campaigns across major DSPs. You will mentor junior team members, own QA, and collaborate with account managers and strategy teams to drive client success.

The role emphasizes strategic media planning, budget optimization up to high six-figure GBP ranges, and strong client communication.