Influencer Practice Lead

WPP Media Limited; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media Limited is seeking a senior UK Influencer Lead within The Goat Agency. You will develop and execute the UK influencer strategy, drive revenue growth, and lead a high-performing team of influencer specialists.

You will act as the primary voice for WPP Media’s influencer capabilities in the UK and collaborate with partners to win high-value accounts. You will shape strategic direction, ensuring operational excellence in campaign delivery, and represent the function in industry forums and

Qualifications

• Proven leadership experience in an agency setting overseeing mid-sized to large teams.
• Experience scaling influencer businesses or client books in the UK market.
• Strong track record delivering revenue growth and client value in influencer marketing.

Responsibilities

• Develop and execute the UK influencer strategy and leadership across the business.
• Represent UK influencer capabilities at key industry forums and client leadership meetings.
• Drive year-on-year revenue growth and expand strategic partnerships with high-value clients.
• Lead and mentor the Goat UK team, shaping culture, performance, and career development.

Skills

Management leadership

Scale influencer business

Team development

Influencer marketing

Revenue targets

Budget management

Job description

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in Goat is WPP Media's influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high-performing team of influencer specialists.

As a key representative of Goatand WPP Media'sindustry-leadingexpertise, you will lead a core function that directly contributes to ourUK marketsuccess and positioning, with significant autonomy and decision-making authority within your domain.

Skills and Experience

Strategic Leadership & Market Representation:

• Develop, own, and execute the overarching UK influencer marketing business strategy, aligning with global objectives and regional growth targets.
• Act as the primary voice and thought leader for WPP Media’s influencer capabilities in the UK, representing the agency at key industry forums, client leadership meetings, and within WPP Media committees.
• Operate with a mid-term strategic and operational focus, developing plans for 1-2 years impact on functional results.

Commercial Growth & Client Partnership:

• Drive substantial year-on-year revenue growth, that matches momentum in the influencer marketing industry, from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships.
• Cultivate and nurture high-level, strategic relationships with clients and key WPP Media UK stakeholders, acting as a trusted advisor and primary escalation point for all UK influencer-related matters.
• Collaborate strategically with New Business and Account Management teams to acquire and onboard high-value client accounts, demonstrating a proactive attitude towards winning business.
• Lead, mentor, and develop the Goat UK team, fostering a culture of excellence, innovation, and continuous learning.
• Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions.
• Ensure the team is equipped with market-leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend.

Operational Excellence & Delivery Oversight:

• Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns, from strategy through to post-campaign analysis.
• Collaborate closely with Global Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceed global client expectations.
• Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.

Financial & Performance Management:

• Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, contributing to the overall P&L.
• Define and monitor key performance indicators (KPIs) for the UK influencer practice, providing regular strategic insights and reporting to the Goat Global President and UK WPP Media leadership

Performance Requirements:

• Sustained year-on-year growth of UK influencer revenue from existing and new client portfolios.
• The strength, depth, and quality of strategic relationships cultivated with key clients and WPP stakeholders.
• Successful achievement of global and regional business objectives and KPIs within the UK influencer market.

Required Experience & Skills:

• Proventrack recordin a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid-sized to large team.
• Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth.
• Extensive experience managing and developing high-performing teams
• Broad management and leadership knowledge, demonstrating mastery-level knowledge and skills within influencer marketing.
• Experience with direct accountability for major revenue targets, cost-centres, or budgets.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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