Director, Account Management

WPP Media; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive medical plan

Dental and vision insurance

Paid time off

Employee mental health awareness days

Job summary

WPP Media is seeking an Account Director (Influencer) to lead the management of the UK GOV influencer activations account. This pivotal role demands excellence in delivering compliant and impactful marketing campaigns while collaborating with various stakeholders.

Candidates should have at least 5 years of experience in a client-facing role, particularly in regulated industries, and possess strong skills in influencer marketing and campaign management.

The position offers a hybrid work model, competitive benefits, and the chance to contribute to meaningful projects impacting the UK.

Qualifications

• 5 years experience in a client-facing role within advertising, media, or digital marketing agency.
• Experience managing accounts in regulated industries such as government or healthcare.
• Strong understanding of influencer marketing and social media strategy.

Responsibilities

• Act as the senior point of contact for the UK GOV account.
• Lead the development and delivery of influencer and social campaigns.
• Oversee campaign execution from brief through to delivery.

Skills

Client relationship skills

Influencer marketing

Campaign management

Commercial awareness

Communication skills

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

About the Opportunity:

As an Account Director (Influencer), you will lead the day-to-day management and strategic development of the UK GOV influencer activations account, ensuring the delivery of high-quality, compliant, and impactful creator marketing campaigns. You’ll work closely with internal specialist teams, external partners, and client stakeholders to shape and execute campaigns that meet both communication objectives and the standards expected within a highly regulated environment. In this role you will be working as part of Goat, WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact.

This role is ideal for a commercially minded account leader with strong client relationship skills, experience navigating complex stakeholder environments, and a solid understanding of working within regulated industries.

Key Responsibilities:

• Act as the senior point of contact for the UK GOV account, building trusted relationships with key client stakeholders.
• Lead the development and delivery of influencer and social campaigns that align with client objectives, policy considerations, and approval processes.
• Oversee campaign execution from brief through to delivery, ensuring work is compliant, strategically sound, and delivered to a high standard.
• Collaborate with internal teams to shape integrated solutions, manage timelines, and maintain operational excellence.
• Monitor campaign performance and use insight to inform optimisation, reporting, and future recommendations.
• Manage and develop junior team members, fostering a collaborative and accountable team culture.
• Identify opportunities to grow the account through strategic thinking, innovation, and proactive client counsel.
• Navigate complex approval structures and stakeholder environments with confidence and professionalism.

Role Requirements:

• 5 years’ experience in a client-facing role within an advertising, media, or digital marketing agency.
• Proven experience managing accounts in regulated industries, such as government, public sector, financial services, healthcare, utilities, or similar environments.
• Strong understanding of influencer marketing, social media strategy, and campaign management.
• Experience working with multiple stakeholders and navigating complex approval processes.
• Confident communicator with excellent presentation, relationship-building, and influencing skills.
• Strong commercial awareness and the ability to balance client needs, compliance, and delivery excellence.
• Experience leading teams and managing multiple projects in a fast-paced environment.
• A proactive, solutions-focused mindset with a strong attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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