Campaign Executive (London, UK)

Goat Agency; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Pension plan

Mental health days

Employee discounts

Job summary

Goat Agency, part of WPP Media, is seeking a proactive influencer campaign specialist to manage day-to-day campaigns, support client pitches, and ensure KPIs are achieved. You will work within a hybrid UK-based team and coordinate with account managers to deliver measurable impact for global brands.

The role requires at least 1 year in influencer planning/execution, clear writing, and the ability to work under pressure while analysing social metrics to optimise results.

Qualifications

• 1+ year of experience planning and executing influencer campaigns.
• Strong writing and communication skills.
• Ability to work effectively and calmly under pressure.
• Understanding of influencer marketing metrics (impressions, reach, engagement).

Responsibilities

• Manage day-to-day influencer and social campaigns.
• Assist in client proposals by selecting mechanics, influencers and creative.
• Attend pitches and support Account Manager in calls.
• Ensure KPIs are met and campaigns are delivered.
• Oversee large budgets across multiple influencer campaigns.
• Report campaigns and liaise with account managers to ensure client satisfaction.

Skills

Influencer campaigns

Campaign management

Budget management

Communication

Under pressure

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is within The Goat Agency , a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Key Responsibilities:

• Being responsible for the day-to-day management of various influencer and social marketing campaigns.
• Working on proposals for prospective clients by identifying the correct mechanic, influencers and creative for each brand and their target audience.
• Attending pitches for prospective clients and assisting the Account Manager in client phone calls.
• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered.
• Overseeing and managing large budgets on multiple influencer campaigns.
• Reporting on campaigns and liaising with account managers to ensure the client is happy with the results.

Role Requirements:

• Minimum of 1 year of relevant experience planning and executing Influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location