Influencer Marketing Manager

YFood Ltd; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

30 days paid leave

Hybrid working model

Qualitrain gym membership

MVV ticket subsidy

Bike leasing through JobRad

Free product tastings

Job summary

YFood Ltd. is seeking an Influencer Marketing Manager for the UK to adapt and execute the brand’s influencer strategy, driving digital presence and measurable impact. The role focuses on authentic partnerships across performance and brand objectives in the UK market.

You will source and onboard creators, develop campaign concepts, manage end-to-end collaborations, and report on performance with a strong emphasis on data-driven decisions and cross‑functional alignment.

Qualifications

• Degree in Marketing, Communications, Business, or a related field.
• Fluent English (C2 or native-level) with excellent understanding of UK culture, communication style and tone.
• 2–3+ years of hands‑on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently.
• Strong knowledge of the UK social media and influencer landscape, including platforms, creators, trends, and audiences.
• Strong communication and relationship‑building skills, with confidence negotiating and managing influencers, agents, and external partners.

Responsibilities

• Adapt and execute yfood’s influencer marketing strategy in the UK.
• Identify, onboard and manage creators of all sizes.
• Develop creative campaign concepts and briefs for authentic content.
• Lead end-to-end influencer collaborations: outreach, contracting, briefing, approvals.
• Build relationships with influencers, managers and UK-based agencies for long‑term partnerships.
• Monitor KPIs and optimise campaigns using performance data.

Skills

Influencer marketing

Campaign management

Negotiation

Analytics

UK market knowledge

Education

Bachelor's degree in Marketing/Communications/Business

Job description

• As Influencer Marketing Manager for the UK, you will be responsible for adapting and executing yfood’s influencer marketing strategy to grow the brand’s digital presence and drive measurable business impact
• You will work across performance-focused platforms, developing authentic partnerships that strengthen brand visibility while delivering against performance and brand objectives
• As part of the UK marketing team, you will also contribute to refining influencer acquisition strategies, processes, and tools to ensure scalable, efficient, and high-impact partnerships
• Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market
• Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand
• Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content
• Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution
• Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations
• Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised
• Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant
• Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets
• Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities

Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees
• Holidays are important. That’s why we give you 30 days of paid leave a year
• Agility is key. That’s why we work in a hybrid working model and offer you the opportunity to work with Workation from other EU countries
• Yfood cares. With a subsidised membership at Qualitrain you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management
• Away from the spot. We contribute €30 to your MVV ticket and offer you the opportunity to lease a bicycle at a reduced price through JobRad
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavours before anyone else. Otherwise, there’s as much yfood as you can carry, free of charge for you, of course
• As a start-up, you often have to deal with clichés. But some of them are true. That’s why we also offer a fruit basket, your free caffeine kick or a quiet drink
• Come as you are. Whether in a suit or a unicorn onesie. We don’t have a dress code

A proactive, structured, and independent way of working, with the ability to take ownership of projects from planning through executionA collaborative mindset and the confidence to communicate your perspective, challenge ideas constructively, and manage different stakeholder expectationsA degree in Marketing, Communications, Business, or a related fieldFluent English (C2 or native-level), with an excellent understanding of UK culture, communication style, and tone of voiceA strong commercial and analytical mindset, with experience working towards clear KPIs and using performance data to inform decisions2–3+ years of hands‑on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independentlyStrong knowledge of the UK social media and influencer landscape, including relevant platforms, creators, trends, and audiencesStrong communication and relationship‑building skills, with confidence in negotiating and managing influencers, agents, and external partners