Influencer Marketing Manager - London based

YFood Labs GmbH; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

30 days vacation

Sports allowance

Product samples

Hybrid/workation

Dress code freedom

Job summary

yfood is seeking an Influencer Marketing Manager UK to localise and execute our influencer strategy across major platforms. You will build a diverse creator network, craft compelling briefs, and oversee end-to-end collaborations to deliver authentic, high-performing content.

You will partner with marketing, product and retail teams to align campaigns with brand priorities, track KPIs, and optimise performance. Hybrid work is available across European offices.

Qualifications

• A degree in Marketing, Communications, Business, or related field.
• 2–3+ years hands-on influencer marketing experience.
• Strong knowledge of UK social media platforms and creator landscape.
• Proactive, structured, independent work style with ownership.
• KPI-driven with ability to use performance data.
• Strong communication and negotiation with influencers and agencies.
• Fluent English (C2 or native) with UK culture understanding.

Responsibilities

• Localise and execute influencer strategy across Instagram, YouTube, Twitch and TikTok in the UK.
• Identify, source and onboard creators aligned with the brand.
• Develop creative campaign concepts and briefs for authentic content.
• Manage end-to-end influencer collaborations: outreach, contracts, briefing, approvals.

Skills

Influencer Marketing

Campaign management

Creator partnerships

UK market knowledge

Analytical mindset

Negotiation

Fluent English

Education

Degree in Marketing

Job description

YOUR MISSION

YOUR MISSION
Ready to rethink nutrition?At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
As Influencer Marketing Manager for the UK, you will be responsible for adapting and executing yfood’s influencer marketing strategy to grow the brand’s digital presence and drive measurable business impact.
You will work across performance-focused platforms, developing authentic partnerships that strengthen brand visibility while delivering against performance and brand objectives.
As part of the UK marketing team, you will also contribute to refining influencer acquisition strategies, processes, and tools to ensure scalable, efficient, and high-impact partnerships.

Your responsibilities as an Influencer Marketing Manager UK

• Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market.
• Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
• Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
• Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution.
• Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
• Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
• Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
• Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
• Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.

WHAT YOU NEED TO SUCCEED

Your skills as an Influencer Marketing Manager UK

• A degree in Marketing, Communications, Business, or a related field
• 2–3+ years of hands-on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently
• Strong knowledge of the UK social media and influencer landscape, including relevant platforms, creators, trends, and audiences
• A proactive, structured, and independent way of working, with the ability to take ownership of projects from planning through execution
• A strong commercial and analytical mindset, with experience working towards clear KPIs and using performance data to inform decisions
• Strong communication and relationship-building skills, with confidence in negotiating and managing influencers, agents, and external partners
• Fluent English (C2 or native-level), with an excellent understanding of UK culture, communication style, and tone of voice
• A collaborative mindset and the confidence to communicate your perspective, challenge ideas constructively, and manage different stakeholder expectations

WHAT DRIVES US

We’re a little different, and that’s exactly what makes us who we are:

• Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility:We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos.Just teamwork.
• Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer - Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international.Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key.That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important.That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit.We offer a monthly sports allowance of €30 to support your wellbeing. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

CONTACT

Katharina BauerSenior Talent Acquisition [e-mail] Opportunity EmployerAt yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.Applications from people with disabilities are explicitly encouraged.