Influencer Marketing Director — Lead Strategy & Growth

Influship; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. You will be a confident, strategic leader building strong relationships with clients and internal teams, delivering consultative direction, and challenging the status quo in a fast-paced environment.

You will oversee end-to-end campaigns, manage Macro & Mega creator partnerships, and drive revenue growth across a diverse client portfolio,

Qualifications

• 6+ years in digital, social, and influencer marketing across integrated offerings.
• Strong ability to forecast, measure performance, and drive account growth.
• Proven leadership in managing high-level client relationships and revenue expansion.

Responsibilities

• Serve as day-to-day lead for key clients, aligning goals and KPIs.
• Identify growth opportunities across accounts with internal teams to drive revenue.
• Lead strategic planning, business reviews, and performance reporting.
• Oversee end-to-end campaign execution across influencer, community, production, paid social and events.
• Lead creator communications for Macro & Mega tiers with clear expectations.
• Manage campaign pacing, KPIs, optimization and overall program success.
• Drive brand storytelling, insights, and analytics to deliver differentiated work.
• Coordinate BI/measurement frameworks, reporting timelines and insights to clients.

Skills

Influencer marketing

Strategic planning

Client relationships

Performance measurement

Revenue growth

Team leadership

Cross-functional

Content strategy

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CreatorIQ

Klear

Tagger

Upfluence

Sprout

Sprinklr

Hootsuite

HubSpot

MS Office

Google Workspace

Photoshop

Canva

Facebook Blueprint

Job description

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. You will be a confident, strategic leader building strong relationships with clients and internal teams, delivering consultative direction, and challenging the status quo in a fast-paced environment.

You will oversee end-to-end campaigns, manage Macro & Mega creator partnerships, and drive revenue growth across a diverse client portfolio,