Influencer Marketing Director

SEEN Group; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading marketing agency in London seeks a Senior Influencer Marketing Director to lead and innovate influencer strategies. The candidate will manage influencer campaigns, maintain strong relationships within the UK influencer landscape, and inspire a dedicated team. A passion for beauty culture and exceptional client relationship skills are essential in this role, which emphasizes creativity and collaboration. Join a people-driven culture at the forefront of beauty marketing.

Qualifications

• Strong understanding of the UK influencer landscape and beauty culture.
• Ability to lead and mentor a team effectively.
• Demonstrated experience in influencer marketing campaign delivery.

Responsibilities

• Lead end-to-end influencer strategy and campaign delivery.
• Build and maintain strong UK creator relationships.
• Drive creative excellence and performance insights.

Skills

Influencer marketing expertise

Social media strategy

Client relationship management

Team leadership

Creative campaign development

Job description

Role Overview: The Influencer Marketing Director is a senior member of SEEN Group’s dedicated influencer team. An expert in influencer and social media, the director is responsible for the creation and delivery of impactful influencer marketing campaigns across SEEN’s client network, executing excellence across the division’s services and fostering lasting client relationships. The role requires exceptional relationships within the UK influencer landscape, a strong understanding of local beauty culture, and the ability to collaborate seamlessly with wider agency teams across Communications & Brand Experience.

The Influencer Marketing Director is an inspiring leader and mentor, empowering the Community X SEEN Advocacy & Partnerships team to excel, innovate and push creative boundaries – and works closely with the division’s Head of to drive new opportunities with both existing and prospective clients.

The Influencer Marketing Director role demonstrates curiosity and a commitment to continuous learning, staying ahead of the fast-moving worlds of social media, influencer marketing, and beauty culture through ongoing self‑development and industry awareness.

Key Focus Areas

• Leading end‑to‑end influencer strategy and campaign delivery
• Building and maintaining strong UK creator, talent and agent relationships
• Driving creative excellence and performance insights
• Building trusted senior client partnerships
• Leading and developing the Advocacy & Partnerships team
• Contributing to new business and thought leadership
• Championing best‑in‑class influencer practice and regulation

Joining SEEN means being part of a team that’s shaping the future of beauty marketing. We’re a culture‑first, people‑driven agency that believes creativity thrives when people do. We work with purpose, lead with curiosity, and celebrate the kind of bold thinking that elevates brands and careers. You’ll collaborate with specialists across PR, influencer, brand experience and strategy and be encouraged to bring your voice and your vision to the work we create together. SEEN is a place to grow, to stretch, to be inspired, and to make a meaningful mark on one of the most dynamic industries.

If you’re an inspiring senior influencer marketing leader with a passion for beauty and culture – we’d love to hear from you.

To learn more about SEEN Group visit seengroup.com or follow us on Instagram @seen_group and @communityxseen.