Influencer & Gifting Coordinator

Naked Wolfe; Greater London; On-site; GBP 30,000 - 36,000; Full time

Job summary

Naked Wolfe is seeking an Influencer & Gifting Coordinator to lead gifting and influencer activations, from initial outreach to final post.

Based in Central London, the role manages ShopMy and LTK programmes, builds a creator roster across the UK and key markets, coordinates IRL events, and tracks performance to inform paid social efforts.

Qualifications

• 1–3 years in influencer marketing, PR or gifting.
• Hands-on experience with ShopMy and LTK (essential).
• Deep knowledge of the current fashion creator landscape across Instagram and TikTok.
• Highly organised, with strong tracking and spreadsheet habits.
• Warm, persuasive communicator who builds real relationships.

Responsibilities

• Plan and run all influencer gifting and seeding, in line with launches and campaigns.
• Manage ShopMy and LTK programmes: onboarding, collections, commissions, links and payouts.
• Build and maintain a creator roster in the UK and key markets.
• Handle outreach, briefs, shipping, follow-ups and content approvals.
• Coordinate influencer invites and moments at IRL activations and events.
• Track sends and posts: reach, clicks, sales and cost per result.
• Manage gifting stock budget and sample inventory with the warehouse.
• Report monthly on what worked and who to invest in.
• Run IRL events with influencers and community.
• Negotiate and contract paid creator partnerships, including usage rights for ads.

Skills

Influencer marketing

Gifting

PR

Fashion knowledge

Tools

ShopMy

LTK

Job description

Influencer & Gifting Coordinator
Based: Central London office, 5 days a week
Reports to: Head of Brand
Works with: Content Creator, Senior Creative Content Producer, warehouse
Salary Scale: £30k–£36k

You will run every Naked Wolfe gifting and influencer activation, from the first DM to the final post. You'll know who's rising before everyone else does and keep our best creators close.

Responsibilities

• Plan and run all influencer gifting and seeding, in line with launches and campaigns
• Manage the ShopMy and LTK programmes: creator onboarding, collections, commission rates, links and payouts
• Build and maintain a creator roster, from established names to fast-rising talent, in the UK and key markets
• Handle outreach, briefs, shipping, follow-ups and content approvals
• Coordinate influencer invites and moments at IRL activations and events
• Track every send and post: content captured, reach, clicks, sales and cost per result
• Manage the gifting stock budget and sample inventory with the warehouse
• Report monthly on what worked and who to invest in
• Build custom gifting packaging and activations.
• Run all IRL events with influencers and community.
• Negotiate and contract paid creator partnerships, including usage rights for ads
• Feed top creator content back to paid social as whitelisted or Spark ads
• Run a VIP or ambassador programme for your strongest creators
• Coordinate celebrity and stylist pulls, if not covered by PR

About you

• 1–3 years in influencer marketing, PR or gifting, ideally fashion, footwear or beauty
• Hands-on experience with ShopMy and LTK (essential)
• Deep knowledge of the current fashion creator landscape across Instagram and TikTok
• Highly organised, with strong tracking and spreadsheet habits
• Warm, persuasive communicator who builds real relationships

About Naked Wolfe

Naked Wolfe is a footwear label known for bold, statement shoes that don't blend in. Founder-led and creatively driven, we design for people who dress to be seen, and we've built a loyal global community around that attitude.

We're in a huge period of growth. New collections, new markets and new records are on the way, and we're building the team to get us there. We're looking for excited, hungry people who move fast, think big and want to make their mark. This is a chance to get in early, grow with the brand and help shape what Naked Wolfe becomes next.

If you want your work to be seen, felt and worn around the world, we want to hear from you