Head of Awareness (Loved wardrobes start here.)

Whering; Greater London; Hybride; GBP 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

4-day work week

Unlimited holidays

Hybrid working - remote and in-person—

Résumé du poste

Whering LTD is hiring a senior PR and partnerships leader in the United Kingdom to build and run our PR strategy, secure speaking slots, awards entries and brand collaborations with fashion, beauty, lifestyle, and tech creators. You will own relationships with journalists, editors, and creators, manage partnerships from pitch to delivery, and oversee influencer campaigns and budget planning.

You will report to the leadership team and work in a hybrid arrangement with a London office.

Qualifications

• Led PR, partnerships or brand-awareness for a consumer brand.
• Strong relationships with journalists, editors and creators.
• Experience securing partnerships and co-marketing campaigns from pitch to delivery.
• Experience running influencer campaigns and negotiating contracts.
• Proven ability to plan strategy, manage budgets, and demonstrate ROI.

Responsabilités

• Build and run our PR strategy, keeping a steady drumbeat of news and feature stories.
• Be the main point of contact for media enquiries and manage relationships with journalists and editors.
• Secure speaking opportunities, awards entries and invites to key fashion and tech events.
• Build relationships with industry and governing bodies to keep Whering at the heart of industry change.
• Land sponsorships, co-marketing campaigns and product collaborations, working with product and marketing to bring them to life.
• Plan and deliver influencer and creator activations, from scouting and briefing to building long-term partnerships.
• Champion product features that help drive top-of-funnel growth.
• Track reach, engagement and ROI, and report results to the leadership team

Connaissances

PR leadership

Media relations

Brand partnerships

Influencer campaigns

Budget management

Description du poste

• Build and run our PR strategy, keeping a steady drumbeat of news and feature stories
• Be the main point of contact for media enquiries and manage relationships with journalists and editors
• Secure speaking opportunities, awards entries and invites to key fashion and tech events
• Build relationships with industry and governing bodies to keep Whering at the heart of industry change
• Land sponsorships, co-marketing campaigns and product collaborations, working with product and marketing to bring them to life
• Plan and deliver influencer and creator activations, from scouting and briefing to building long-term partnerships
• Champion product features that help drive top-of-funnel growth
• Track reach, engagement and ROI, and report results to the leadership team

• 4-day work week
• Unlimited holidays
• Hybrid working-remote and in-person London office

• You’ve led PR, partnerships or brand awareness for a consumer brand, ideally in fashion, beauty, lifestyle or tech
• You have strong, existing relationships with journalists, editors and creators
• You’ve secured and managed brand partnerships, sponsorships or co-marketing campaigns from pitch to delivery
• You’ve planned and run influencer campaigns, including negotiating rates, contracts and deliverables
• You’ve owned a strategy and budget, and can show the reach and ROI your work delivered
• You’re a confident writer, comfortable drafting press releases, media kits and op-ods
• You’re plugged into fashion and culture, and know who’s styling who and what’s coming next

Nice to have:

• Experience in a startup or fast-growing app business
• Relationships with industry bodies
• A passion for sustainable fashion and circular consumption
• Experience securing speaking slots and awards for a leadership team
• Experience running brand activations or live events