Influencer & Community Manager

Procter & Gamble; City Of London; Hybrid; GBP 45.000 - 60.000; Vollzeit

Benefits dieser Stelle

Double Match Pension Scheme

Private Medical Insurance

P&G Contributed Share Programme

25 Days’ Holiday

Onsite Gym

Flex4Me Fund

Zusammenfassung

Procter & Gamble in the UK is seeking an Influencer & Community Manager to own end-to-end influencer partnerships, strategy and execution. You will drive creator-led campaigns across platforms, delivering content and real‑time engagement that builds advocacy and measurable impact.

The role blends strategic planning with hands-on execution, leveraging AI tools as needed. You’ll collaborate with Brand, Media and PR teams to bring global strategies to life in a locally relevant way, while

Qualifikationen

• Experience in influencer marketing or creator partnerships.
• Proven track record managing end-to-end influencer campaigns.
• Strong understanding of UK creator landscape and platforms.

Aufgaben

• Lead influencer strategy and execution, tailored to regional guidance.
• Identify, vet and onboard creators across tiers (micro to celebrity).
• Build relationships with creators, agents and partners.
• Own campaign delivery end-to-end: brief, content, rollout, ROI-focused analysis.

Kenntnisse

Influencer marketing

Creator partnerships

Social media strategy

Campaign management

Budget management

Data-driven analytics

Cross-functional collaboration

UK advertising regulations

Jobbeschreibung

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution - from insight generation and talent selection to content delivery and performance optimisation - driving brand relevance, trust, and measurable impact across P&G's portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands‐on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What you’ll do

• Influencer & Creator Strategy & Execution Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
• Build and manage relationships with creators, agents, and talent partners
• Own campaign delivery end‐to‐end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
• Community Engagement & Advocacy Engage with audiences across key platforms, bringing campaigns to life through real‐time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment, manage risks and elevate issues where required
• Develop and maintain community guidelines, response frameworks, and escalation protocols
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
• Content & Social Ecosystem Integration Collaborate with Brand and Creative teams to shape social‐first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
• Identify high‐performing content for cross‐channel amplification (organic + paid)
• Contribute to development of authentic, platform‐native content formats and support creation of low‐fi, socially native reactive content where needed
• Social Listening, Trends & Insights Monitor social conversations, trends, and competitor activity
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
• Governance, Compliance & Best Practices Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards

What you’ll bring

• Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage
• Proven record of managing end‐to‐end influencer campaigns, from briefing through to reporting
• Strong understanding of the UK/I creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement
• Data‐driven mindset, with the ability to analyse performance and optimise campaigns
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Ability to balance strategic thinking with hands‐on execution
• Strong communication and collaboration skills in fast‐paced, multi‐stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands

Meaningful work from Day 1

From Day 1, you’ll be working some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.

Continuous Development & Empowering Culture

Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people. You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.

Flexibility

We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.

Head Office Location

This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office. There is free on‐site parking with access to dedicated electric vehicle charging points. There is also an on‐site Costa Coffee, discounted restaurant for breakfast and lunch and a state‐of‐the‐art gym facility.

Competitive Compensation and Benefits

• Double Match Pension Scheme
• Private Medical Insurance
• P&G Contributed Share Programme
• 25 Days’ Holiday
• Onsite Gym
• Your very own 'Flex4Me' Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.

P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days’ Holiday, Onsite Gym, and your very own 'Flex4Me' Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you., For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G. P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment.

All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.

At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.

P&G is committed to fair pay, transparent compensation principles, and a diverse and inclusive workplace.

The stated salary range applies to this role and is established using objective criteria, such as job scope, level, and relevant market benchmarks. The final offer within this range will be determined based on the candidate’s experience, skills, and qualifications.

At P&G, salaries are based on a comprehensive evaluation process including relevant experience and qualifications credited within our salary ranges. Total rewards may include base salary, variable compensation (where applicable), and benefits. As part of our commitment to provide a superior employee experience, we offer a comprehensive and competitive Total Rewards package that contributes to employees feeling Valued and Rewarded.

Compensation is reviewed regularly and may evolve based on performance, impact, role scope, and market range changes, in line with company policy and local regulations, with future earning potential extending beyond the posted range depending on impact.

Subject to applicable taxes. Job Schedule Full time. Job Number R. Job Segmentation Experienced Professionals. Starting Pay / Salary Range 45,000.00 - 60,400.00 / year. Summary Location: BROOKLANDS GO; London, England. Type: Full time.