Influencer Account Director | Agency

KRG Holdings Ltd; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Private health insurance

On-site gym facilities

25 days' annual leave

Performance incentives

Career coaching and development

Job summary

KRG Holdings Ltd. is seeking an experienced Account Director to lead a portfolio of client accounts in influencer marketing, shaping strategy and delivering campaigns with senior-level clients in London.

You will oversee end-to-end delivery, guide teams, manage budgets and forecast profitability while identifying opportunities to expand relationships and introduce new ideas across campaigns.

Qualifications

• Experience in an agency working on consumer-focused influencer campaigns at a Senior Account Manager or Account Director level.
• Experience leading significant influencer campaigns from strategy through to execution and reporting.
• Proven ability to manage senior client relationships and provide strategic recommendations.
• Commercial awareness including budgets, forecasting and account profitability.
• Excellent communication, presentation and relationship-building skills.
• Strong understanding of creator partnerships, influencer marketing and social media culture.

Responsibilities

• Build strong, long-term relationships with senior client stakeholders, becoming a trusted adviser on influencer marketing and creator partnerships.
• Translate client objectives into effective, insight-led campaign strategies.
• Identify opportunities to improve account performance, introduce new ideas and expand existing relationships.
• Lead client meetings, presentations and strategic planning sessions.
• Oversee the end-to-end delivery of influencer campaigns, from talent selection and creative planning through to content delivery and reporting.
• Work closely with strategy, creative and talent teams to develop engaging, results-driven campaigns.
• Ensure projects are delivered to agreed timelines, budgets and scopes.
• Use campaign data and performance insights to evaluate results and inform future recommendations.
• In time, lead, mentor and develop Account Managers and Account Executives, creating a supportive and high-performing team environment.
• Provide regular feedback, coaching and guidance to support individual development.
• Encourage collaboration across teams and maintain high standards of client service and delivery.
• Oversee account budgets, revenue forecasting and profitability.
• Ensure scopes of work, contracts and billing processes are managed accurately.
• Identify opportunities to increase account value and develop existing client partnerships.
• Support new business pitches and proposals alongside the wider team.
• Keep up to date with creator trends, platform developments and changes in influencer culture.
• Bring fresh thinking and innovative campaign ideas to client conversations.
• Help ensure the agency remains relevant, creative and commercially competitive in a fast-moving industry.

Skills

Senior Account Manager or Account Dir

Influencer marketing

Client leadership

Strategic planning

Job description

The Opportunity

KRG is working with a fast-growing influencer marketing agency to find an experienced Account Director to join their client services team.

Working at the intersection of social media, creator partnerships and brand strategy, the agency delivers influencer campaigns that connect ambitious brands with relevant talent and engaged audiences. With an established roster of talent and a strong focus on creative, commercially effective campaigns, this is an exciting opportunity to take ownership of key client relationships and help shape the next stage of the agency's growth.

This role would suit a commercially minded agency professional who combines strategic client leadership with a genuine understanding of influencer culture, social-first campaigns and the evolving creator landscape.

The Role

As Account Director, you will lead a portfolio of client accounts, overseeing strategy, campaign delivery, team development and commercial performance.

You'll act as a senior point of contact for clients, ensuring campaigns deliver against their objectives while identifying opportunities to strengthen relationships, grow accounts and introduce new ideas. You'll also play an important role in developing your team and collaborating with wider departments to deliver consistently high-quality work.

Key Responsibilities

Client Relationships & Strategy

• Build strong, long-term relationships with senior client stakeholders, becoming a trusted adviser on influencer marketing and creator partnerships.

• Translate client objectives into effective, insight-led campaign strategies.

• Identify opportunities to improve account performance, introduce new ideas and expand existing relationships.

• Lead client meetings, presentations and strategic planning sessions.

Campaign Leadership & Delivery

• Oversee the end-to-end delivery of influencer campaigns, from talent selection and creative planning through to content delivery and reporting.

• Work closely with strategy, creative and talent teams to develop engaging, results-driven campaigns.

• Ensure projects are delivered to agreed timelines, budgets and scopes.

• Use campaign data and performance insights to evaluate results and inform future recommendations.

Team Management & Development

• In time, lead, mentor and develop Account Managers and Account Executives, creating a supportive and high-performing team environment.

• Provide regular feedback, coaching and guidance to support individual development.

• Encourage collaboration across teams and maintain high standards of client service and delivery.

Commercial & Account Management

• Oversee account budgets, revenue forecasting and profitability.

• Ensure scopes of work, contracts and billing processes are managed accurately.

• Identify opportunities to increase account value and develop existing client partnerships.

• Support new business pitches and proposals alongside the wider team.

Industry Knowledge & Innovation

• Keep up to date with creator trends, platform developments and changes in influencer culture.

• Bring fresh thinking and innovative campaign ideas to client conversations.

• Help ensure the agency remains relevant, creative and commercially competitive in a fast-moving industry.

What We're Looking For

• Experience in an agency working on consumer-focused influencer campaigns at a Senior Account Manager or Account Director level.

• Experience leading significant influencer campaigns from strategy through to execution and reporting.

• A proven ability to manage senior client relationships and provide strategic recommendations.

• Commercial awareness, including experience with budgets, forecasting and account profitability.

• Excellent communication, presentation and relationship-building skills.

• A strong understanding of creator partnerships, influencer marketing and social media culture.

• People management experience is not required for this role.

The Benefits

• £55,000 salary plus bonus, with structured salary progression.

• Private health insurance.

• Access to on-site gym facilities.

• Individual and team performance incentives.

• In-house performance coaching and mental health support.

• 25 days' annual leave plus bank holidays.

• An additional day of annual leave for every year of service.

• Monthly team incentives.

• Summer and winter team socials.

• Early finishes and casual dress on Fridays.

• Complimentary office snacks and drinks.

• A lively, collaborative office environment with opportunities to make an impact from day one.

Working pattern: This is a hybrid position in London, with standard hours of 9:30am-5:30pm and an early finish on Fridays.

Why Consider This Role?

This is an opportunity to join an ambitious influencer marketing business where you can take ownership of important client relationships, develop a team and contribute to the agency's continued growth.

You'll work across creative campaigns, established brand partnerships and an evolving creator landscape, with the opportunity to make a meaningful impact on both client success and the wider business.