Influence Manager

Ogilvy UK; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an Influencer Account Manager to drive innovative influencer strategies and campaigns. This role involves managing influencer relationships, developing strategic action plans, and ensuring successful execution of campaigns across various channels. The ideal candidate will possess a strong understanding of social media trends and demonstrate exceptional stakeholder management skills. Join a dynamic team that values creativity and collaboration, and contribute to impactful campaigns for a diverse range of clients. This position offers a vibrant work environment where your ideas can flourish and make a significant difference.

Benefits

25 days annual leave + 1 Volunteer Day

Enhanced Maternity, Adoption and Shared Parental Leave

Flexible Working Model

Wellbeing and Health benefits

Season Ticket Loan

Cycle to Work Scheme

Life Assurance

Qualifications

• Minimum of two years' experience in influencer marketing required.
• Strong understanding of social media platforms and trends.

Responsibilities

• Manage day-to-day influencer campaigns from start to finish.
• Collaborate with internal and external stakeholders for campaign success.

Skills

Influencer Marketing

Stakeholder Management

Project Management

Communication Skills

Social Media Trends

Education

Bachelor's Degree

Tools

CRM Software

Social Media Platforms

Job description

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role:

As an Influencer Account Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. You will play a critical role in contributing to the influencer strategy, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. Your key responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities:

• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Manage the influencer database and ensure it is up-to-date.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.
• A passion for influencer marketing with a minimum of two years' experience in the field.
• Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.

Requirements:

• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organizational skills.
• Experience in a fast-paced agency environment is preferred.
• Demonstrated experience in building consistently productive relationships.
• The ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilizing new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.