Impactful Events & Fundraising Campaigns Lead

Lfc Foundation

Liverpool

On-site

GBP 38,000 - 52,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Contributory pension scheme matching

Life Assurance

Car salary sacrifice scheme

Cycle to Work scheme

Season ticket loans

Exclusive shopping discounts & cashabк

Will Writing Service

Employee Assistance Programme

Medicash Health Cash Plan

Volunteering opportunities

Special LFC perks – LFCTV GO access, &

Job summary

LFC Foundation is seeking an experienced Events & Fundraising Campaigns Manager to plan and deliver marketing campaigns for fundraising events, appeals and engagement activities, driving participation, awareness and income. You will lead multi-channel campaigns across CRM, email marketing and paid ads, building strong stakeholder relationships and reporting ROI to senior teams.

Based at Chapel Street, Liverpool, this full-time role offers a competitive salary, 25 days holiday, pension and

Qualifications

Significant experience delivering integrated marketing campaigns across owned, earned and paid channels.
Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
Experience working with CRM systems, email marketing platforms and digital marketing tools.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Experience analysing performance data and using insights to improve campaign effectiveness.
Excellent communication and stakeholder management skills.
Experience developing campaign briefs and working with internal creative teams or agencies.
Strong organisational skills and attention to detail.
Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.

Responsibilities

Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement.
Raise awareness of fundraising opportunities and the impact of the LFC Foundation.
Grow audiences, attract new supporters and maximise participation and fundraising income.
Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship.
Manage campaign schedules and deliver activity on time.
Support fundraising income targets through targeted promotional campaigns.
Increase event attendance, participant acquisition and fundraising conversions.
Enhance supporter journeys from awareness through to retention.
Grow supporter databases and engagement with fundraising products and events.
Work with fundraising teams to maximise income-generating opportunities.
Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms.
Develop campaign messaging, content and creative assets in line with brand guidelines.
Create campaign briefs and promotional materials.
Use audience segmentation and targeted communications to improve campaign performance.
Act as the lead marketer for Events & Fundraising campaigns.
Build strong relationships with internal departments and key stakeholders.
Collaborate with external agencies, suppliers and media partners to deliver campaigns.
Monitor, analyse and optimise campaign performance against KPIs.
Produce reports on ROI, participation, awareness and fundraising outcomes.
Use supporter insights and campaign data to improve future campaigns.
Present campaign results and recommendations to senior stakeholders.
Manage campaign budgets effectively and responsibly.
Ensure activity delivers measurable ROI and value for money.
Monitor and report on campaign spend and performance against budget.