Events and Fundraising Campaigns Manager (LFC Foundation)

Liverpool Football Club; Liverpool; On-site; GBP 36,000 - 56,000; Full time

Benefits offered by this job

Pension scheme

Life assurance

Employee benefits package

Cycle to work scheme

Season ticket loans

Exclusive shopping discounts

Job summary

Liverpool Football Club is seeking an Events & Fundraising Campaigns Manager for the LFC Foundation. The role will plan and deliver integrated marketing campaigns for fundraising events, appeals and engagement activities, driving participation, awareness and income generation.

You will work closely with the Events & Fundraising team and external partners to maximise ROI and showcase impact. The successful candidate will lead on briefs, budgets and reporting, ensuring campaigns run on time and

Qualifications

• Degree or equivalent qualification in marketing and/or relevant course.
• Significant experience delivering integrated marketing campaigns across owned, earned and paid channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.

Responsibilities

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
• Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement.
• Raise awareness of fundraising opportunities and the impact of the LFC Foundation.
• Grow audiences, attract new supporters and maximise participation and fundraising income.
• Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship.
• Manage campaign schedules and deliver activity on time.
• Support fundraising income targets through targeted promotional campaigns.
• Increase event attendance, participant acquisition and fundraising conversions.
• Enhance supporter journeys from awareness through to retention.
• Grow supporter databases and engagement with fundraising products and events.
• Work with fundraising teams to maximise income-generating opportunities.
• Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms.
• Develop campaign messaging, content and creative assets in line with brand guidelines.
• Create campaign briefs and promotional materials.
• Use audience segmentation and targeted communications to improve campaign performance.
• Act as the lead marketer for Events & Fundraising campaigns.
• Build strong relationships with internal departments and key stakeholders.
• Collaborate with external agencies, suppliers and media partners to deliver campaigns.
• Monitor, analyse and optimise campaign performance against KPIs.
• Produce reports on ROI, participation, awareness and fundraising outcomes.
• Use supporter insights and campaign data to improve future campaigns.
• Present campaign results and recommendations to senior stakeholders.
• Manage campaign budgets effectively and responsibly.
• Ensure activity delivers measurable ROI and value for money.
• Monitor and report on campaign spend and performance against budget.

Skills

Campaign planning

Multi-channel marketing

CRM experience

Budget management

Stakeholder management

Campaign analytics

Project management

Content creation

Education

Degree in marketing or related field

Tools

CRM systems

Email marketing platforms

Digital marketing tools

Job description

About the role

Events & Fundraising Campaigns Manager (LFC Foundation)

We have an exciting opportunity for an individual to join our LFC Foundation team as a Events & Fundraising Campaigns Manager.

You will lead the planning and delivery of marketing campaigns that promote LFC Foundation’s fundraising events, appeals and engagement activities, driving participation, awareness and income generation. Working closely with the Events & Fundraising team, club departments and external partners, the role will create targeted campaigns that attract new supporters, maximise return on investment and showcase the impact of the Foundation’s work.

What will you be doing?

Campaign Planning & Delivery

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
• Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement.
• Raise awareness of fundraising opportunities and the impact of the LFC Foundation.
• Grow audiences, attract new supporters and maximise participation and fundraising income.
• Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship.
• Manage campaign schedules and deliver activity on time.

Revenue & Participation Growth

• Support fundraising income targets through targeted promotional campaigns.
• Increase event attendance, participant acquisition and fundraising conversions.
• Enhance supporter journeys from awareness through to retention.
• Grow supporter databases and engagement with fundraising products and events.
• Work with fundraising teams to maximise income-generating opportunities.

Digital Marketing & Audience Development

• Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms.
• Develop campaign messaging, content and creative assets in line with brand guidelines.
• Create campaign briefs and promotional materials.
• Use audience segmentation and targeted communications to improve campaign performance.

Stakeholder Management

• Act as the lead marketer for Events & Fundraising campaigns.
• Build strong relationships with internal departments and key stakeholders.
• Collaborate with external agencies, suppliers and media partners to deliver campaigns.

Reporting & Insight

• Monitor, analyse and optimise campaign performance against KPIs.
• Produce reports on ROI, participation, awareness and fundraising outcomes.
• Use supporter insights and campaign data to improve future campaigns.
• Present campaign results and recommendations to senior stakeholders.

Budget Management

• Manage campaign budgets effectively and responsibly.
• Ensure activity delivers measurable ROI and value for money.
• Monitor and report on campaign spend and performance against budget.

Who are we looking for?

Essential experience, skills and knowledge

• Degree or equivalent qualification in marketing and/or relevant course.
• Significant experience delivering successful integrated marketing campaigns across owned, earned and paid channels including email, web, social media, paid advertising, print marketing and partner channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.
• Strong organisational skills and attention to detail.
• Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.

Desirable experience, skills and knowledge

• Experience within fundraising, events, charity, sports or membership organisations.
• Experience delivering fundraising or supporter engagement campaigns.
• Understanding of digital fundraising and supporter journeys.
• Knowledge of paid social advertising and audience acquisition strategies.
• Experience working within a football, sport or community organisation.

Why should you apply?

This is a full-time permanent role working 35hours per week. Your main base will be our Chapel Street, Liverpool city centre office which is close to local bars, shops and restaurants and has great views over the river Mersey.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment. This role is subject to a satisfactory enhanced DBS check.

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