Strategic Campaigns Lead - Fundraising & Events

Women In Football; Liverpool; Sur place; GBP 32 000 - 52 000; Plein temps

Avantages offerts par ce poste

Pension scheme

Life Assurance

Cycle to Work

Season ticket loans

Shopping discounts

Will Writing Service

Employee Assistance Programme

Medicash Health Plan

Volunteering opportunities

LFC perks

Résumé du poste

Liverpool Football Club is seeking an experienced Events & Fundraising Campaigns Manager to lead planning and delivery of marketing campaigns for fundraising events, appeals and engagement activities. You will work with the Events & Fundraising team, club departments and external partners to attract supporters, maximise income and demonstrate impact.

You will manage multi-channel campaigns across email, web, social media, and paid platforms, develop campaigns aligned with brand guidelines, and

Qualifications

• Degree or equivalent qualification in marketing and/or relevant course.
• Experience delivering integrated marketing campaigns across owned, earned and paid channels including email, web, social media, paid advertising, print marketing and partner channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.
• Strong organisational skills and attention to detail.
• Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.

Responsabilités

• Campaign Planning & Delivery: Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
• Digital Marketing & Audience Development: Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms.
• Stakeholder Management: Act as the lead marketer for Events & Fundraising campaigns; build relationships with internal departments and external partners.
• Reporting & Insight: Monitor, analyse and optimise campaign performance against KPIs; produce ROI reports.
• Budget Management: Manage campaign budgets and report on spend against budget.

Connaissances

Marketing campaigns

Campaign planning

Multi-channel marketing

CRM systems

Email marketing

Project management

Data analysis

Stakeholder management

Communication skills

Budget management

Formation

Degree in marketing or related field

Outils

CRM platforms

Email marketing platforms

Digital marketing tools

Paid advertising platforms

Description du poste

Liverpool Football Club is seeking an experienced Events & Fundraising Campaigns Manager to lead planning and delivery of marketing campaigns for fundraising events, appeals and engagement activities. You will work with the Events & Fundraising team, club departments and external partners to attract supporters, maximise income and demonstrate impact.

You will manage multi-channel campaigns across email, web, social media, and paid platforms, develop campaigns aligned with brand guidelines, and