Events and Fundraising Campaigns Manager (LFC Foundation)

Global Sports Jobs Limited; West Kirby; On-site; GBP 38,000 - 56,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme

Life Assurance

Cycle to Work

Season ticket loans

Employee discounts

Health plan

EAP

Job summary

LFC Foundation is seeking an experienced marketer to lead the planning and delivery of campaigns for fundraising events, appeals and engagement activities from its Liverpool base. You will collaborate with Events & Fundraising teams, club departments and external partners to maximise participation, awareness and income.

The role requires strong multi-channel expertise, CRM familiarity and project management to drive ROI and measurable impact across campaigns and supporter journeys.

Qualifications

• Degree or equivalent in marketing and/or relevant course.
• Proven experience delivering integrated marketing campaigns across owned, earned and paid channels including email, web, social media, paid advertising, print marketing and partner channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.
• Strong organisational skills and attention to detail.
• Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.
• Subject to a satisfactory enhanced DBS check.

Responsibilities

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives, managing campaign schedules and delivering activity on time.
• Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement, and raise awareness of fundraising opportunities and the Foundation’s impact.
• Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship, growing audiences and attracting new supporters to maximise participation and fundraising income.
• Support fundraising income targets through targeted promotional campaigns, increasing event attendance, participant acquisition and fundraising conversions.
• Enhance supporter journeys from awareness through to retention, growing supporter databases and engagement with fundraising products and events, and working with fundraising teams to maximise income-generating opportunities.
• Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms, using audience segmentation and targeted communications to improve performance.
• Develop campaign messaging, content and creative assets in line with brand guidelines, and create campaign briefs and promotional materials.
• Act as the lead marketer for Events & Fundraising campaigns, building strong relationships with internal departments and key stakeholders, and collaborating with external agencies, suppliers and media partners.
• Monitor, analyse and optimise campaign performance against KPIs, producing reports on ROI, participation, awareness and fundraising outcomes, and using supporter insights and campaign data to improve future campaigns.
• Present campaign results and recommendations to senior stakeholders, and manage campaign budgets effectively and responsibly, ensuring activity delivers measurable ROI and value for money and monitoring and reporting on campaign spend and performance against budget.

Job description

About the Role

The postholder leads the planning and delivery of marketing campaigns that promote LFC Foundation’s fundraising events, appeals and engagement activities, driving participation, awareness and income generation. The role works closely with the Events & Fundraising team, club departments and external partners to create targeted campaigns that attract new supporters, maximise return on investment and showcase the impact of the Foundation’s work. The postholder acts as the lead marketer for Events & Fundraising campaigns.

Key Responsibilities

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives, managing campaign schedules and delivering activity on time.
• Develop integrated campaigns that increase registrations, attendance, donations and supporter engagement, and raise awareness of fundraising opportunities and the Foundation’s impact.
• Create targeted campaign plans for events, appeals, corporate fundraising and supporter stewardship, growing audiences and attracting new supporters to maximise participation and fundraising income.
• Support fundraising income targets through targeted promotional campaigns, increasing event attendance, participant acquisition and fundraising conversions.
• Enhance supporter journeys from awareness through to retention, growing supporter databases and engagement with fundraising products and events, and working with fundraising teams to maximise income-generating opportunities.
• Lead multi-channel campaigns across email, web, social media, paid advertising and partner platforms, using audience segmentation and targeted communications to improve performance.
• Develop campaign messaging, content and creative assets in line with brand guidelines, and create campaign briefs and promotional materials.
• Act as the lead marketer for Events & Fundraising campaigns, building strong relationships with internal departments and key stakeholders, and collaborating with external agencies, suppliers and media partners.
• Monitor, analyse and optimise campaign performance against KPIs, producing reports on ROI, participation, awareness and fundraising outcomes, and using supporter insights and campaign data to improve future campaigns.
• Present campaign results and recommendations to senior stakeholders, and manage campaign budgets effectively and responsibly, ensuring activity delivers measurable ROI and value for money and monitoring and reporting on campaign spend and performance against budget.

Required Experience & Qualifications

• Degree or equivalent qualification in marketing and/or relevant course.
• Significant experience delivering successful integrated marketing campaigns across owned, earned and paid channels including email, web, social media, paid advertising, print marketing and partner channels.
• Experience driving customer acquisition, engagement or participation through multi-channel campaigns.
• Experience working with CRM systems, email marketing platforms and digital marketing tools.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience analysing performance data and using insights to improve campaign effectiveness.
• Excellent communication and stakeholder management skills.
• Experience developing campaign briefs and working with internal creative teams or agencies.
• Strong organisational skills and attention to detail.
• Experience managing Cost Per Acquisition (CPA) and wider campaign budgets.
• Subject to a satisfactory enhanced DBS check.

Preferred Skills

• Experience within fundraising, events, charity, sports or membership organisations.
• Experience delivering fundraising or supporter engagement campaigns.
• Understanding of digital fundraising and supporter journeys.
• Knowledge of paid social advertising and audience acquisition strategies.
• Experience working within a football, sport or community organisation.

Workplace

• Full-time permanent role working 35 hours per week.
• Main base is the Chapel Street, Liverpool city centre office, close to local bars, shops and restaurants and with views over the River Mersey.

Salary

• Competitive salary.

Benefits & Perks

• 25 days holiday plus 8 bank holidays and the option to purchase up to an additional 5 days.
• Contributory pension scheme matching up to 5.5%.
• Life Assurance Cover.
• Free financial guidance and mortgage advice.
• Car salary sacrifice scheme for affordable driving.
• Cycle to Work scheme to keep you active.
• Purchase season ticket loans for easier commuting.
• Exclusive shopping discounts and cashback with top retailers.
• Will Writing Service for future planning.
• Employee Assistance Programme for confidential support.
• Medicash Health Cash Plan for everyday healthcare needs.
• Volunteering opportunities to give back to the community.