Campaigns Lead for Fundraising & Events Growth

Liverpool FC; Liverpool; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Pension scheme

Cycle to Work scheme

Exclusive discounts & benefits

Job summary

Liverpool FC Foundation is seeking an Events & Fundraising Campaigns Manager to lead planning and delivery of integrated marketing campaigns for fundraising events, appeals and engagement activities in Liverpool city centre. You will drive participation, income generation and awareness, collaborating with internal teams and external partners to maximise impact.

We expect strong experience in multi-channel marketing, CRM systems and budgeting, with excellent stakeholder management and data-driven

Qualifications

• Degree or equivalent qualification in marketing and/or relevant course.
• Significant experience delivering integrated marketing campaigns across multiple channels.
• Experience with CRM systems and email marketing platforms.
• Strong project management and stakeholder engagement skills.
• Experience analysing performance data to improve campaigns.

Responsibilities

• Lead and deliver annual marketing campaigns for fundraising events, appeals and engagement initiatives.
• Develop integrated campaigns to increase registrations, attendance, donations and supporter engagement.
• Lead multi-channel campaigns across email, web, social media, paid ads and partner platforms.
• Manage relationships with internal teams, external agencies and media partners to deliver campaigns.
• Monitor campaign performance against KPIs and report ROI, participation and awareness.
• Manage campaign budgets and ensure value for money.

Skills

Campaign planning

Multi-channel marketing

CRM systems

Stakeholder management

Budget management

Analytics & reporting

Project management

Copywriting & content

Education

Degree in marketing or related field

Tools

CRM software

Email marketing platforms

Analytics tools

Job description

Liverpool FC Foundation is seeking an Events & Fundraising Campaigns Manager to lead planning and delivery of integrated marketing campaigns for fundraising events, appeals and engagement activities in Liverpool city centre. You will drive participation, income generation and awareness, collaborating with internal teams and external partners to maximise impact.

We expect strong experience in multi-channel marketing, CRM systems and budgeting, with excellent stakeholder management and data-driven