iGaming SEO Specialist

MFK Recruitment; United Kingdom; Hybrid; GBP 32,000 - 45,000; Full time

Job summary

MFK Recruitment is seeking an iGaming SEO Specialist to join a dynamic client focused on UK and US markets. The role involves optimizing a portfolio of websites, requiring strong SEO skills and experience within the sports betting sector. Expect an exciting workplace that embraces innovative marketing strategies with hybrid working options.

Qualifications

• Proven iGaming SEO experience, particularly in sports.
• Solid understanding of performance marketing and customer acquisition.
• In-depth experience with analytics tools like Google Analytics and Search Console.

Responsibilities

• Track, report, and analyze website performance of ongoing campaigns.
• Manage campaign expenses and optimize landing pages for SEO.
• Research and implement SEO recommendations to improve rankings.

Skills

SEO experience

Performance marketing

Website analytics

Communication skills

Organisational skills

Job description

Get AI-powered advice on this job and more exclusive features.

MFK Recruitment provided pay range

This range is provided by MFK Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from MFK Recruitment

We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client.

MFK Recruitment has successfully recruited 3 individuals to this exciting company in the past 12 months, all 3 candidates are really enjoying their roles!

The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.

We are searching for an iGaming SEO Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets.

The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.

We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors.

The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content.

The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.

iGaming SEO Specialist – Responsibilities:

• Track, report and analyse website performance of ongoing campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimise copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitors
• Work with the development team to ensure SEO best practices are correctly implemented
• Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
• Manage projects utilising internal and external resources

iGaming SEO Specialist – Requirements:

• Proven iGaming SEO experience (Sports)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS, Majestic SEO)
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Experience registering and setting up websites

iGaming SEO Specialist - Advantageous:

• Experience working in highly competitive SERPs
• Execution of personal projects in the SEO space

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at MFK Recruitment by 2x

AI Digital Marketing Specialist (Remote - Anywhere)

Manchester, England, United Kingdom 1 day ago

Digital Marketing Specialist (12 month FTC)

Volunteer Social Media & Digital Marketing Opportunity at Pink Dynasty | Pink Dynasty

London, England, United Kingdom 1 week ago

Ireland, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.